You work hard to get people to opt-in to your mailing list. Once you get them on your list the last thing you want is your emails to end up in the dreaded spam folder. Here are some tips to help make sure your emails get to where they need to be – in their inbox.
1. Do not buy lists! Sure, we all want huge amounts of subscribers but it’s not worth your reputation to pay for those subscribers for a few different reasons. One, it’s not a targeted list of people. Out of say 1,000 people maybe a handful of them will actually be interested in what you have to offer. And two, these lists have the potential to get you blacklisted. How? If people don’t recognize you and mark it as spam or there are a bunch of bad (dead) emails that start bouncing back these are red flags and can quickly classify you as a spammer. When it comes to protecting your reputation and your mailing list, please stay away from lists of names you can purchase!
2. Pay attention to the from field. When setting up your list(s), it’s important to pay special attention to the from field. You want to use your name or business name so that people will recognize you right away. As mentioned above, if someone doesn’t recognize the from name (and even the email address you use), it’s way too easy for them to mark your email spam.
3. Clean up your lists regularly. It doesn’t take much, at least not in Aweber – the service I use and highly recommend – to go through and clean up your lists. What do I mean by cleaning up a list? Removing those subscribers that have been inactive for long periods of time or bad email addresses.
4. Don’t use words that are considered spam. When writing your subject line, it’s imperative that you skip words that look like spam. One of the most obvious words is free (and that includes writing it like this: FREE. In fact, don’t ever use all capital letters period). If at all possible avoid using this word in your emails. But there’s also some other words that can send an email straight to the spam folder:
- Satisfaction guaranteed
- Click here
- Act now
- Risk free
These are just a few of the suggested spam words you should skip. Here’s The Ultimate List of Email SPAM Trigger Words to check out.