7 Great Ways to Market a Home Business

7 Great Ways to Market a Home Business

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One of the greatest challenges of any home based business is bringing in customers. Unlike a physical storefront, with a home based business nobody is going to just “walk by” and make a purchase. You have to be proactive. You have to get your message in front of your customers. You have to draw people in.


Here are seven different ways to market a home business.


==> Method #1: Word of Mouth


This is one of the most common ways of marketing a small business. Start with your social circle and anyone your social circle knows. Deliver great quality work and let people refer other people to you.


This method works, but it’s slow. You don’t have much control over the speed at which you generate sales.


==> Method #2: Craigslist


For many service-based businesses, Craigslist is a fantastic tool. If you’re a photographer, graphic designer, massage therapist, guitar teacher or any other kind of freelancer, Craigslist can send you a lot of traffic.


==> Method #3: Host Events


Creating events is a great way to build your brand name and build your credibility. When you create an event and put yourself in front of a room, people automatically assume that you know what you’re talking about. As your event grows, so will your influence. Clients and buyers will come to you naturally.


==> Method #4: Search Engine Optimization


Try to get your website(s) to rank in the search engines for specific key phrases. This takes a lot of work up front, but once you’re up in the rankings you’ll be getting tons of absolutely free traffic.


==> Method #5: Pay for Web Traffic


You can make a lot of money if you’re willing to spend a bit of money. Paid web traffic can be a great way to bring in more customers.


Popular avenues include Google AdWords, Facebook PPC, paid banner advertising and paid email marketing.


==> Method #6: PartnershipsPartnerships


Look for other people in your industry who would want to partner with you. For example, say you teach a real estate investing course. You might look for real estate agents, estate planners and asset managers who deal with the same client base as you.


Do joint projects, joint events, joint mailings and other such partnerships to share your customer and contact base. You all win as a result.


==> Method #7: Email and Newsletter Marketing


Finally, start your own newsletter. Your newsletter can be in email format or it can be an actual printed newsletter.


Newsletters allow you to build a relationship with people over time. They’ll come to trust you more and more as you consistently deliver quality content. People who would never otherwise become customers will eventually make the jump.


These are seven different ways you can grow your home based business. Customers aren’t just going to come to you – you need to go out and get them. These seven tactics can help just about any home based business expand and grow their profits.

At Strategize Your Success we help women entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.


Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

Comments (4)

  • Frances Saunders

    May 27, 2014

    I found your information to be very helpful to me.I am a new business
    owner, and need help with marketing. Thank you.

    • Wanda Baader

      May 27, 2014

      Thank you for stopping by our website.

  • Frances Saunders

    May 27, 2014

    I already posted the comment that I wanted to leave pertaining to me
    being a new business owner, and need information concerning marketing, amongst other help.

    • Wanda Baader

      May 27, 2014

      Frances if you are looking for assistance with your new business development feel free to schedule an appointment using our contact form on this site. Please be specific about your business type and your desired business goals. Thanks, Wanda.

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