Social Media & Internet Marketing

  • Using Quizzes as Part of Your Online Marketing Mix

    As a marketer I am always on the lookout for new and creative ways to get opt-ins for my clients and my own business. Quizzes are one way to get to people to answer questions about themselves because it shows that we are interested in their opinions and needs. And we as humans, are all genuinely curious, too. That is another reason I think that platforms like BuzzFeed are so popular.

    It’s Interactive!

    So why does that matter? Well let’s look at some of the stats and information around this.

    • Merryl Goffin, suggests that Consumers are looking for three things from content: Education, entertainment and/or social currency. Quizzes, games, polls and calculators are shareable and give you user information based on responses. Also, Interactive content can be the first point of conversation with users. – Forbes
    • The average quiz is shared nearly 2,000 times – Buzzsumo
    • 88% of marketers said that interactive content is effective in differentiating their brand from their competitors – Ion Interactive
    • Interactive content converts 2x more than passive content – Kapost
    • Online quizzes are, in a way, still considered a hidden gem of lead generation. Due to their ever-increasing popularity on social media, however, we believe quizzes are destined to be the next big thing in the modern marketer’s mission of capturing leads and increasing revenue. – Lead Quizzes
    • Interactive quizzes can be a powerful tool in the hands of digital marketers looking to collect information and convert online visitors into leads. By delivering entertaining, interactive, relevant content instead of simply asking website visitors to fill out a form, brands forge stronger relationships with their prospects and customers and deliver something of value before asking for information in return. – Qualtrics

    With all these facts we know it’s a powerful way to interact.

    So how do you get started?

    Recently, I found a platform that takes the heavy lifting away and makes it simple to get started on creating quizzes. It’s called Interact Quiz Maker. I tried this myself and I will tell you it was very interesting to see how it all works. Before using this app, I had never created one before.

    Let me share my experience.

    First, I signed up for a FREE account.

    Once I did that I was able to go in and pick what type of quiz I wanted to create. I could pick from doing one from scratch or using a template. I chose the template route since I was new to the platform.

    scratch or template

    The great thing about choosing the templates is that there are categories that are industry specific and all the hard work is done for you. I chose to go with one that was under the marketing category, but you can choose to look at all of them if you like. Once you have selected your categories you can then go to selecting your quiz type.

    Here you can select quiz types from assessment, personality or scored. You can even select all of them. That is the option I chose.

    That took me to all the different quiz templates available under Marketing. One of the features I really liked is that when I chose the “select all” feature of quiz types it brought up all the quizzes for my category and all the different types which show up below the description.

    You can also preview the quiz before selecting it and take it yourself to see if you like the questions and results. Keep in mind you can change pretty much anything on these quizzes which is also pretty cool.

    I selected Find Your Social Media “Secret Sauce” because I liked the catchy title and I thought it would pique people’s curiosity.

    The next step takes you to the cover page. You will have choices on where you want to go from here.

    You can select to go to the Quick Menu section where you will find Branding and Styling, Questions and Results. Integration and Share & Embed.

    I started with Integration to set up my lead capture and data collection opt in. I also connected the opt-in form to my Constant Contact account.

    In this section you will also choose what information you want people to provide on your opt in form and you can select whether you want to use GDPR and your own privacy policy.

    I chose to go with using GDPR since I have international followers and I included a link to my privacy policy. That is where I ran into a little snag. Everything worked fine once I published except for one thing. My hyperlink to my privacy policy wouldn’t publish. I tried it several times.

    After contacting the awesome people at Interact I found out that when copying and pasting my policy that I need to go to the front of that box and make sure to backspace in front of the URL so there are no spaces. Once that happens you will see a green checkmark letting you know it worked.

    Once my Integration was set up I moved on to Branding and Styling. I selected button colors that matched my business and initially I chose the feature to add my logo. After running my first test I decided to take it off. Why? I felt the logo was too small and it resides on all the quiz pages. I felt that it was more of a distraction to the quiz takers.

    One of the great features is that you can change the images on your quiz by uploading your own, an image URL or you can use the ones that are provided on the platform thru Pixabay. These are royalty free images with CO0 licensing, so they can be used in commercial projects.

    Note though if you upload your own you will need to make sure the image is sized to fit and that you have the licensing for the image. As you can see from the screen shot this one says 250 x 150 (it depends on which image on the sizing) and it should be formatted as a: JPEG, PNG, TIFF, GIF image with a maximum image size of 2 megabytes.

    You can also edit the content to add your personality to the questions and results. And best of all on the results pages you may add a call-to-action button to take your quiz takers to more information via an offer, product or a blog post.  I didn’t do it on my first one, but I will be taking advantage of this on another quiz I’m currently working on.

    Honestly, my initial testing only ran for two days so my results aren’t anything to write home about right now but I’m excited about the possibilities. I promoted it on a few of my social media sites like Facebook, LinkedIn and Twitter and I got some traction. The best part is even if people don’t finish the quiz you can still see where their pain points are because you can see how they responded. This can help you craft your future quizzes and products.

    This is a great app that does require a little testing to see what works best for you and your individual business. It’s also a great marketing tool to add to your marketing mix that you can use on your site and social media. It’s certainly a change of pace from the traditional eBook giveaway. Give it a go and try the FREE account.

    Visit Interact and check out these resource pages:

    How to Make a Buzzfeed-Style Quiz

    How to Make a Personality Quiz

    Other resource credits:

    Interact Quiz

    Forbes

    LeadQuizzes

    Qualtrics

    *I am a Partner of Interact Quizz platform however I only refer followers to products or services that I have tried myself and love.

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  • 6 Ways You’re Using Copywriting and You Might Not Realize It

    When you hear the word “copywriting” what comes to mind for you?

    Wikipedia describes it as “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

    So, the fact is, copywriting is more than just sales messages. In fact, as an online business owner and marketer, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.

    Facebook

    Sure, we all like to hang out on Facebook and chat with friends and family, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for businesses, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.

    LinkedIn Profile

    What makes you stand out from the other businesses online or in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive qualifications, achievements and personal quality.

    Your Website About Page

    Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.

    Blog Posts

    All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.

    Twitter

    Two hundred and eighty characters is precious little space for creating compelling content (but at least it’s not 140 anymore), yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.

    Email

    Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.

    The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of it, the better (and more natural) you’ll become.

    Copy writing after all is going to be the best way for you to persuasively make the most impact on your business by drawing the attention and interest of your ideal client and get them to take a desired action.

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  • Best Practices After a Livestream Broadcast

    Livestreaming

    So you have decided to use live stream broadcating in your marketing mix. Wise decision since this form of connecting with your audience it SUPER HOT! But once it’s over what do you do next? Remember video is content too so be sure to use it.

    Giving away free information has always been a great way to attract customers into your sales funnel. People still do it because it works if you have the right formula. What is important when giving away information is to make sure it is over-the-top quality and delivers value. Otherwise, people are not going to watch it or read it and it will collect digital dust.

    Live stream broadcasts by contrast, present a higher level of interactivity. Of course, it needs to be said that if your broadcast is boring or does not offer great information, you will lessen the chance of achieving your intended results of getting eyes and ears on your broadcast. Your message will be lost.

    Memberships

    An effective idea on what to use your broadcasts for, is to set up a membership for the broadcasts. Facebook groups or a website membership site are good ways to share your streaming broadcasts. Keep in mind though Facebook terms of service will not allow you to charge members to join your group but your group can be a benefit to an online membership. So decide whether you want to charge members, or keep the membership free and monetize in other ways, like affiliate marketing or advertising.

    The broadcasts can be the foundation of the membership but you are certainly free to add more to it. In fact, you could set up a hybrid membership that allows free members to view the broadcasts but the premium members will get extra content. There are various WordPress plugins that can provide you with membership options like Woo Commerce, WP eMember or Easy Digital Downloads.

    Livestreaming

    YouTube

    Another possibility is to set up a YouTube channel where you will add each broadcast after they are complete. Then, it’s simply a matter of getting people to your broadcasts and asking them to subscribe to your channel. Again, it all must do with quality so if you keep your broadcasts at high quality, people will gladly subscribe. Keep in mind, that you can also livestream from YouTube. As a matter of fact, YouTube is working on enhancing their platform to work better on mobile, too.

    Mashups

    A third possibility is to network with other broadcasters and put together a mashup of related broadcasts. Mashups are fun and take the pressure off just one person providing all the content. This can be done via Joint Venture (JV) relationship. And it can be sold as a larger package and all the JV partners will send traffic to this mega-product but this is a more advanced process that is not for the newbie.

    These are several ways that you can reuse the broadcasts that you create. The one thing you should not do is let your broadcasts sit idle. Always find methods to put them to use so that they can keep working for you. Think outside the box!

    Be sure to connect with us on social media so you can see our live streaming broadcasts.

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  • How to Get the Most Out of Your Live Stream Broadcasting

    LivestreamsLive stream broadcasts are extremely popular. Smartphones have made it easy to broadcast to your followers. It’s a create way to promote your business. Here are some tips that top live stream broadcasters use to get the most out of their broadcasts.

    Relevancy

    Broadcasting your dog jumping to catch a Frisbee is fun for dog lovers. But if your followers are entrepreneurs who are looking to market their business, it’s a good bet that you’re going to lose them quickly with broadcasts like these. So needless to say, you want to have an idea of what your topic is going to be and stick to it. It’s okay occasionally to go off on a tangent just as long as it is somewhat related to your topic or it’s about building a more personal rapport with your audience.

    Be a Storyteller

    If you get nothing else out of this post, make sure you pay special attention to this one. Storytelling is going to be the secret sauce to your success as a live stream broadcaster. Since the beginning of time, people have been telling stories as a way of entertaining and educating. It takes some practice, but is well worth the effort.

    Trust

    Even if you never expect to collect a dime from your viewers, build up trust with them. You do this on camera by being yourself and being genuine. Don’t try to trick them or lie to them. Be straightforward and forthcoming.

    Enthusiastic

    There is nothing that will get viewers to hit the exit button for your broadcast quicker than a lack of enthusiasm. Broadcasts are very much like being on TV. If there is a show on TV that is boring, you are going to most likely switch it off. People want entertainment. This takes pratice, trust me, the more animated you are the better the broadcast.

    Engaging

    This word gets overused. But what it means in the context of broadcasting is to encourage viewers to give feedback. Likes and comments are currency in many of the live stream platforms like Facebook Live and Periscope. If someone signs on and says hello in the chat, acknowledge them by saying their name. If they have questions, try to answer them immediately or at least let them know you will hold a Q&A at the end of the broadcast.

    Captivate Your Audiencelive streaming

    You need to hold the attention of the people that are watching your broadcast. Simply reading a script, or from something that you memorized, just isn’t going to cut it in this type of medium. You want to elicit excitement so that they not only stay on the broadcast, but they can’t wait for the next one to start. You can do this by asking a lot of questions that lead to a yes answer. For example, you could ask, “who wants to use my method to make thousands of dollars?” Who wouldn’t answer yes to that? You see this all the time in webinars. The same technique should be employed in your broadcasts. Get their juices flowing, so to speak.

    Give Massive Value

    Whether you are solving a problem for your audience or you are simply giving a tutorial, make it great. When you broadcast, you are essentially stealing away a chunk of your viewers’ time which is something in short supply for most of us. That’s a big responsibility. Let it be worthwhile.

    I hope these tips are helpful and give you some great ideas as to how to make your broadcast more authentic, engaging and relevant so that your followers want more.

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  • 7 Ideas for Your Live Streams

    I’ve been blogging about LIVE streaming a lot and will continue to do so because it’s such a HOT way for you to market your business and it’s only going to get bigger according to all the experts out there like Buffer. Check out their post “The State of Social Media 2016” where they talk about how video content marketing is only going to be growing even bigger in 2017.

    Twitter saw the value in this and bought Periscope before it even released its product. Facebook invested a lot and continues to do so in Facebook LIVE. Be prepared to see a lot of video in your feeds.

    I know that most people are confused as to what to broadcast since many people can find being in front of a video camera intimidating enough so I thought I would put some ideas together for you. It’s easier when you have a plan.

    Repurposed Content

    PeriscopeIf you have been doing online marketing for a long period, there is a pretty good chance you already have a blog or website and have been actively filling it with content. If so, you can use the content from your website as material for your broadcasts. In fact, you can set up a weekly broadcast and discuss one post each week.

    The key to doing this correctly is to make sure you are consistent with your broadcasts. Do them the same day and same time every week. Make sure to have a question and answer period at the end as this is how to get people coming back.

    One way to entice them to join the broadcasts is to offer to give something away but only to those who attend the broadcast. The freebie will be announced at the end. It’s a good idea to make the freebies valuable so they will want to get one each week. A list of great tips is one idea on what to give away.

    Content from Private Label Rights (PLR)

    A lot of people are not familiar with PLR or Private Label Rights/White Label Content. It’s a less expense option than having a ghost writer especially if your trying to keep your budget low. PLR offers you content that you are licensed to make your own so you don’t have to always write from scratch. Our sister company PLR for Business  is committed to producing quality information and products for your business content needs.

    The great thing is that you can take a PLR product and use it in many ways to like live streaming topics. This will help you stand out as an authority which builds the trust needed for your audience to keep coming back.

    Tutorials

    People love to learn new skills. By using broadcasts to teach them something new is going to bring them back repeatedly. This is a great method for engaging your audience with valuable information.

    The topics that you can broadcast about are only limited by your imagination. This is one of those situations where you want to think outside the box to come up with ideas that others are not.

    Roundups and Industry News

    People often don’t have time to find information online or don’t know how to do much more than a simple Google search. If you provide regular broadcasts containing information about the key companies within your industry, you will find your audience to be quite receptive to this.

    You want to make yourself the authority in your industry. Be the person that everyone goes to for information surrounding your niche or market. Scan for news stories and interesting facts about the people in the industry. This can also be a great way to network with these people by letting them know ahead of time that you plan on talking about them in your broadcast. They may even invite people in their own network and lists to sit in on the broadcasts.

    video streamingProduct Reviews

    Most people look for reviews when they are researching products online. Doing so in a broadcast takes it to a whole new level. People will pick up on your emotions as you tell them what’s good or bad about the product being reviewed.

    Product Demonstrations

    It’s one thing to read about the features of a product, but another altogether to see it demonstrated live. The difficulty here is that you need access to the products being demonstrated. But guess what? You can reach out to the product creators and ask if they will send you the products for free. They may be quite receptive to doing this, especially if you are showing the features of their products live on a broadcast. Don’t expect them to be receptive if you don’t have good things to say about the products, though.

    Interviews

    I’ve mentioned this one before but it’s a good one. People love to hear from industry experts via interviews. If you can manage to invite someone who is an expert, this can make for a great broadcast. You will probably need a selfie stick to pass the camera back and forth or just seat next to each other.

    Keep in mind there are new apps being worked on as we speak to bring you together with a co-host via your smartphones and desktop for Facebook LIVE. But don’t forget Google Hangouts on Air still lives as part of YouTube Livesteaming options so you can still do them there for now.

    As you can see, the only limits on what to broadcast are the ones you put on yourself. Use these ideas as well as others to become a leader in the live streaming space.

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  • Live Streaming and Business

    The History of Live Streaming

     

    Live streaming

    Live streaming is touted to be one of the ‘big new deals’ when it comes to digital marketing. There has never been something quite like this and the rate at which it has grown in even the first few months is rather remarkable.

    Experts speculate that live streaming is going to be massive, but we don’t have to speculate. All you have to do is to take a look at the statistics which make it rather clear just what a big deal live streaming is going to be!

    Did you know for instance that Periscope has already managed to accrue a very impressive 10,000,000 user accounts?

    And did you know that if you combined all the footage ever recorded on the platform, it would take you over 40 years to watch all of it? 2 million people log in every single day, distributed across 25 countries! And when you consider how big Facebook is (it has more users than the population of any country in the world); it’s easy to imagine that live streaming is about to explode in an even bigger way!

     

    Where it All Began

     

    But where did this all begin? It may surprise some to realize that Periscope actually wasn’t the first live streaming site to make it big. Instead, that accolade belongs to Meerkat, which launched in March 2015. Back then it was known as ‘AIR’ and ‘Yevvo’ and it was immediately apparent that this was going to be a big game changer in social media marketing.

    At first, Twitter helped this success and worked closely with Meerkat. Shortly after though, the company clearly decided they needed their own contender in this new space; which is when they bought the then-small Periscope for a sum of $100 million!

     

    Facebook’s Entry

     

    Facebook From there, Facebook decided to get involved and rolled out an experimental live service for its best-known members aka celebrities. In December 2015, this was extended across Android and iOS devices, and later it made its way across the pond.

    And Facebook is currently taking this movement very seriously, stating that live video enjoys much more engagement compared to other types of video, and that they imagine a time where one-day video is the primary form of content. The ranking algorithm that dictates what gets seen on the home feed has been tweaked to prefer live video and marketers everywhere are getting excited.

    Newer features are coming into the service all the time and in short – this is a very good time to be involved with Facebook Live.

     

    So what are you waiting for? Need more information on how to be successful with Facebook Live? Check out our eBook product, “How to Successfully Use Facebook Live” which comes with some awesome bonuses. 

    Also, check out our event page for upcoming “Facebook Live” training. 

    Facebook Live

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  • Does Your Social Networking Need Improving in 2016?

    Social Media

     

    Social networking has opened up the world for entrepreneurs and small business owners. You can reach out online and have access to people thousands of miles away, in different countries and different time zones. Isn’t that awesome!

     

     

    How’s your social networking working for you? Are you making headway and developing relationships and growing your business? Or are you struggling to understand how it all works?

     

     

    For most businesses it’s made it faster and easier to do business. Plus, lots of people have made it a great tool for building relationships. Like any tool, though, you have to know how to use it well in order for it to perform for you.

     

     

    Nowadays it seems that there are too many people who come across as uninteresting, too business focused or too distant and they turn their audience off.

     

     

    These are the entrepreneurs who fall into relative obscurity while their competition builds thousands of followers. You have the ability to make social networking a powerful tool if you use it right. So you may be asking how do I do that?

     

     

    First, when you’re online, don’t retreat into yourself. Don’t clam up and let self-doubt have a field day with you. This is what happens when that internal thought track tells you that you’re not interesting and that people don’t want to hear what you have to say. A positive mindset is a powerful tool!

     

    Social Media

     

    Don’t sign up for social media and then stay behind the scenes. That defeats the purpose of having the accounts to begin with. Once you sign up with various social media sites, start to engage with people and let your personality shine through.

     

     

    That’s how you build your audience, your mailing list and basically your business. Let people feel as if they know you, as if they have a peek inside your life. Share both personal and business stuff on social media.

     

     

    Personal doesn’t mean that you have to get too personal. Remember to keep it light and on a positive note. I’ve seen people lose business because they voiced too many negative comments on a particular subject.  It’s okay to share things but like any other conversation you have but try and stay away from controversy unless that’s your online persona.

     

     

    So what are some common topics that are OK to talk about? You can start conversations about foods that you like, about a movie you recently saw (I just saw Star Wars!) or a book that you read. Of course it depends on the social networking site you’re using. Some are better on personal topics like Facebook while others are going to not want to hear about your kids, like LinkedIn.

     

     

    A great example is Pinterest. It’s a good platform for someone in the wedding or fitness niche. You can post pictures of weddings and wedding accessories. Or you can post workout gear, before and after shots, or pictures of workouts.

     

     

    Facebook is good for niches that use videos or tutorials and you can create a group dedicated to that particular niche – such as Marketing. You can share information about products, how-to train videos, etc.

     

    Social Media

     

    Google+ has a lot of tech people and professionals. It’s primarily male dominated. It’s not used by the baby boomer crowd as much. So this would be a good social media site for niches that are into information products and internet marketing.

     

     

     

    When you post on social media, pay attention to which ones get the most interaction. If you post a video and then a picture, if one got more interaction and more views, then you know what the audience prefers. I’ve seen this with our clients and my own business.

     

     

    The timing of your posts is important too. Don’t push any sales or information when there’s a national crisis going on. You’ll look insensitive. Likewise, you can use stats to tell you when your audience is most active on the social platform.

     

     

    I hope you found this blog helpful. If you are having challenges in this area and could use help with your marketing reach out to me thru our contact form. Also, be sure to read my other blog posts or attend one my training webinars.

     

     

    Wanda

     

     

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  • Email Marketing Makes It Happen

    Email Marketing

    Opt-In Marketing

    One of the most valuable assets an online business can have is an opt-in list.  What’s this and how does it work?  We’re here to help!

     

    An opt-in marketing list is where a customer (or potential customer, but it’s most often somebody who has purchased something from your site) gets an option to include themselves in on an email list that your company sends out. 

     

    This is very different from spam, which is where unscrupulous business owners go “phishing” for random email addresses that they find on the Internet and relentlessly bombard these poor souls with emails.  Spam does nobody any good and basically ends up costing a business a lot of money and ends up irritating people.

    Opt-In Lists

     

    An opt-in list, though, is a brilliant for business because the people who receive your emails are actually interested in receiving them.  You can send to this list of people whoare interested in keeping in touch with your business by sending occasional emails and only when you have something of worth to say or offer – which can detail everything from the current goings-on of your business to deals and offers and promotions.  Many companies offer special promotions to those who join their opt-in list as an incentive to, well, opt in.

     

    Opt-in lists give customers who are interested in you your attention.  Even better, the effect of an opt-in list is entirely traceable, as if you start offering promotions through your list you’ll be able to tell how many of them get redeemed.  Opt-in lists are also another great way to get out more of that free expert content you offer, specially designed for those who wish to follow you.  Many smaller businesses offer Q and A sessions through their opt-in list, where followers can ask specific questions that can be answered through the general forum of your email.

    PromotionsEmail Marketing

    These lists are also the digitalequivalent to having “regulars” at a store and engaging them in casual chat.  Through an email list you can develop more intimate relationships with customers as compared to the normal “anonymous buyer” that hops into your site to pick up a few items, and then hops out without you knowing anything more about them other than what they bought. Close relationships with customers generate brand loyalty, which is a hot commodity.

     

    Want another bonus?  Email marketing can also be entirely free if you manage it yourself.  Even if you choose to outsource your email marketing or leave it to an employee to handle, it is much cheaper than print advertising because of how targeted it is.  Individual customers make specific requests, and you fill them by sending out the information direct to those who asked for it.  It’s a very simple, yet incredibly effective method of advertising that is guaranteed to optimize conversions and get people talking about you, particularly if you make your opt-in list a desirable deal to join.

    We are here to help you with your email marketing needs if you’re overwhelmed and need help. Contact us today!

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  • How to be a Social Media Influencer

    Many people think that building a huge following on social media is all it takes to become a successful influencer. There is actually a lot more to this than you may realize.

    how to be an influencer on social mediaWhile it may be easy for you to create a new Facebook fan page and build a following of thousands of fans, what you need is active followers. An active follower or fan is someone who takes the time to comment and share your content. It is this activity that the major sites like Klout and Kred take into consideration when measuring your influence.

    It is possible to get your fans and followers to engage with you by following some simple steps. First remember that social media is about sharing content. While your main goal may be to have others share your content, this will not happen unless you share theirs first.

    Another aspect that you want to master is the one of listening. Listen and read the comments that your fans post and then take action on them. By doing this you are actually showing them that you are interested in what they have to say. This will help you build trust and respect amongst your followers and in turn this will improve your power of influence.

    Always remember to be yourself when using social media and don’t try to come over as you think people want you to. You should know what your brandhow to be a social media influencer is and what message you are trying to convey to people.  This places you in an honest light and again helps to build trust with your customers. After all you want to be someone who your customers can happily do business with.

    When it comes to adding content to your social media sites then always aim for quality content first. When having any type of social media conversation it is best to have one great conversation with one person than to try and have a mediocre one with ten or twenty people at one time.

    Social media is meant to be fun so don’t forget to include this in your business. You don’t always have to be serious. Exposing a fun side will not hurt your business at all. Instead it will make you look more human and friendly to your followers and more approachable.

    So instead of worrying about how to become the next best social influencer, just get out there and inject your personality into your sites. You may be surprised by what happens. And remember to have fun!

    If you are your looking for assistance with your social media influence please feel free to reach out to me. I understand what it’s like to struggle with the constant changes that happen in our fast paced business world and I’d be glad to be your guide. 

    http://my.vcita.com/d802bba6/scheduler

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