Do You Have a Defined Purpose for Your Facebook Page?

Do You Have a Defined Purpose for Your Facebook Page?

Do you have a defined purpose for your Facebook page?
It’s a simple question. “What do you want to accomplish with your Facebook page?”

Yet the answer isn’t always so simple. Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and many directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?”

Don’t worry, if you don’t know the answer right now. However,  it’s important to have a direction – to have goals when marketing your business through social media. 
Do you have a defined purpose for your Facebook page?

So let’s take a look at some ways that Facebook pages are used to promote business.

Keep in mind they may include but are not limited to:

  • Traffic generation
  • List building
  • Selling products/services
  • Announcements and promotions
  • Content and value
  • Building a community/strengthening relationship

In fact, surveyed 4,000 people who “Liked” the top 20 brands with Facebook pages.  They found that someone who has “Liked” a brand spends an average of $71.84 more each year on that brand’s products or services.

So here is a little story about turning fans into paying customers…

Company ABC created a Facebook fan page. Their audience is strongly represented on Facebook so they went all out and hired someone to maintain their page for them. They created a custom Facebook page that offered a ton of valuable content, promotions, news items and interactive tools and applications. They even included a Q&A page and a page where Facebook fans could learn about products and services and could purchase directly from the page.

When a fan made a purchase they also tended to post a note on their profile about the great new product they purchased from Company ABC. The company gained more fans from these mini reviews. This resulted with an increase to their monthly sales by 10%.

This story can easily be you. And if selling products or services on your Facebook page isn’t your goal and you’d rather build your opt in list, you can do that too through Facebook.

If you would like to learn more about working with FaceBook Pages or other social media platforms please join us for one of our training webinars. You can check out our events at


Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

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