Keeping Customers is Better than Finding New Ones

Keeping Customers is Better than Finding New Ones

Getting New ClientsAsk any experienced business owner how important their customers are, and they will tell you that customers are the lifeblood of their business.  Because of that, many business owners believe that the key to success is to constantly find new customers.

Smart business owners know that the real key to success is to develop long-standing business relationships with their clients and keep them coming back.

This has many benefits.  First of all, when a business owner has clients coming back for repeat purchases, the business owner will not need to spend as much time on finding new customers.

The business’ income will not suffer, as new work will be coming to the business, instead of the business constantly chasing new work down

Sphere from dollar sign isolated on white.Not only will this save time and resources, it is also a more cost-effective way to do business.  The business owner won’t need to invest as much in their marketing and advertising campaigns. 

Happy customers are also more likely to send referrals to a business.  If a satisfied customer runs into a friend or colleague needing the type of services you offer, they will give that person your contact information.  This results in even more work coming into the business without the business owner chasing after it.

If you like the sound of enjoying repeat business with your current customers while spending less time and money attracting new clients, you may be wondering how to put this into action.  Here are some tips on how to keep your customers happy and coming back.

Business handshakeOffer Quality Products and or Services

While it is hard to say which of the following tips is the most important, this one is extremely important.  Without a quality product or service, there is not much reason for your customers to come back. 


Practice Effective Communication

This is important whenever a business owner is dealing with a customer or client, but it really comes into play for service providers.  It can be very difficult for a business owner to turn over a piece of their business to someone else, especially someone who does not live close by.

But that is exactly what happens whenever a business owner hires a virtual assistant, ghostwriter, web designer, or other service provider. 

Service providers can keep their clients happy and at ease by providing regular updates on project statuses and asking questions whenever they are in doubt about something.

Provide Good Customer Service

In the above tip, we talked about effective communication skills, but that is just one part of a good customer service plan.  You have probably received poor customer service from a business in the past.  How did that make you feel about the business, and did it change your mind about doing business with them again in the future?

A general rule of thumb is to always treat your customers the way you would like to be treated.  That simple statement will ensure you will have customers coming back time and time again.

At Strategize Your Success we help entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session. 


Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

Comments (2)

  • Michael

    Jun 21, 2013

    This is splendid….

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