Live stream broadcasting is exciting and people are jumping on it like wild fires. But there are some key challenges that people using the technology are going to run up against. Bandwidth and buffering being two that come to mind.
Bandwidth has two issues. Video coupled with audio, uses a high amount of bandwidth. If you are one of those lucky enough to have a data plan on your smartphone with unlimited data usage, you probably have nothing to worry about. Although, talk to people that have reached a high amount of usage even on those plans. They will tell you their providers complain about fair use, etc.
If you have a plan that is limited, you could end up paying some hefty overage fees if you go over the limit. This may not be a problem if you can monetize because of the broadcasts you are doing. But you will need to make more than the extra charges that your smart device is running up.
Of course, if you are broadcasting from your home, you could easily set your phone up to use your Wi Fi connection. This will circumvent any usage on your data plan, if your Wi Fi usage is still unlimited. At this point, most home internet plans allow for unlimited use. It remains to be seen if that will last forever.
Buffering can occur if you have a slow connection
If you plan on broadcasting, it is a good idea to stop any background processes from running during the broadcast. Also, you may want to shut down any file sharing and file uploads while the broadcast is running. Remember, you want to make the experience for your viewers as smooth as possible. Since broadcasting is live, any buffering will cause delays for your viewers. This will likely get them to move on from your broadcasts. The idea is to keep them coming back not to scare them off.
It’s going to be interesting to see, now that live video streaming has exploded onto the scene, how that will affect data plan prices going forward. It could be just the thing needed to motivate the phone service providers into offering more robust plans. These plans may come at a higher price, at least initially. But that is certainly a better option than having to pay per minute overages any time you go over your limits. Besides, as more phone service providers scramble to get your business, the result will likely be lower prices across the board.
Keep in mind, there is always the alternative of just broadcasting from your desktop. Although not all platforms support that option. Whatever way you go always keep your followers in mind. Make a great experience for them and they will keep coming back.0 Live Streaming, Video, Video Marketing