Tools to Attract More Life into Your Online Business

Tools to Attract More Life into Your Online Business

Tools to Attract More Life into Your Online BusinessBusinesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your business.

VideoTools to Attract More Life into Your Online Business

The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages to welcome visitors and connect with them on a more personal level.

If being in front of a camera is not your thing I understand consider taking a Power Point Presentation and make it into a video.

Consider creating a video series and a channel to add some interest to your business.

Membership Features

Adding a membership feature to your business model and your website can help you build a community. Membership can be free and provide a number of different features and benefits.

For example, you can use a membership to share more content or more product offers and promotions. You can use a membership to help your prospects and customers connect with each other, ask questions, and build relationships.

You can also use it as a means to provide a little more value to those who take the time and energy to join. There are a number of plug-ins that you can use to add membership to your blog or website. On our resource page you can find a link to WordPress eMember but there is also Wishlist, Optimize Press and Member Mouse to mention a few. You will need to check out the features and cost to determine which is best for your situation.

Tools to Attract More Life into Your Online BusinessMobile Applications

More and more people are buying smart phones. As this trend grows, so too does the opportunity to market with mobile applications. Just about any business model can brainstorm an application that provides value and draws attention to their website and business.

For example, a business coach might create a mobile app that helps business owners track their goals. A virtual assistant might create a ‘helpful tip of the day” application. A fitness blogger could create a fitness motivation tool. Check out this post from Mashable  http://mashable.com/2013/12/03/build-mobile-apps/ it lists a variety of platforms for building mobile apps.

There’s no end to what you can create. It doesn’t have to be complicated to provide value. In fact, some of the most useful applications are the simplest. Take a look at your audience and consider how you might meet their needs with technology. You can sell the application or give it away for free and profit from the advertising. Additionally, you’ll build awareness for your business and attract more life into it.

Content, Events and More

Finally, you don’t have to take extreme measures to attract more life to your business. You can create a new content series, free report, or hold a webinar to build interest. Look to your audience first and evaluate how you can provide the most value and benefit.

I hope these ideas helped you to think about ways to make changes in your online presence. If you have some other great ideas please share them in our blog comments.

At Strategize Your Success we help our clients make change with a variety of services to simplify their online marketing.

If you need tweaks to your WordPress site, graphic designs, more attractive handouts for your presentations or even a new look for your social media covers we can help. Check out our services!

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Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

Comments (14)

  • Denise Banks-Grasedyck

    Jan 22, 2014

    Thanks for some helpful and creative ideas! I have been considering a mobile app. I would like to have something in my clients’ hands and am still looking for the right idea…

    • Wanda Baader

      Jan 22, 2014

      I’m sure you will come up with something great Denise!

  • Aly Pain

    Jan 23, 2014

    Great point about the video Wanda! I prefer video and have YouTube channel for my weekly blogs. My style is the spoken word so I do the video first, then write a short article to summarize or transcript it and send that out as my newsletter with the vide embedded. That way my audience can choose reading or watching.
    It is important to vary our marketing in order to reach people in different places, and stretch ourselves in doing so.

    • Wanda Baader

      Jan 23, 2014

      Aly you always do a great job in your video blogging.

  • Cindy Ratzlaff

    Jan 24, 2014

    What a great reminder that refreshing our website features is something we all need to do to keep visitors engaged and served. You made me pause and take a long, impartial look at my own website and now I have a long “to do” list. Great resources on the app creation idea, too, Wanda. Thank you so much.

  • Wendi Kelly-Life's Little Inspirations

    Jan 24, 2014

    Great ideas! Video is something that Deb and I are adding this year. I fact, we have some videos done, now we just have to get them up!!

    • Wanda Baader

      Jan 26, 2014

      Wendi, I can’t wait to see what you and Deb put together.

  • Elaine Wellman

    Jan 26, 2014

    Wanda thanks for the great tips! I want to get video going this year and am interested in an App and a membership site. It’s so important to stay fresh and relevant to our audience so we can continue to help them. And you my dear are certainly that!

    • Wanda Baader

      Jan 26, 2014

      Elaine, thanks for your kind words. 🙂

  • Patrice

    Jan 26, 2014

    Thanks for some great ideas and resources!

  • Rachel Christie

    Jan 26, 2014

    Thank you for this great list of ideas! I’m inspired to create some videos! 🙂

  • Alicia

    Jan 26, 2014

    I’ve considered creating a mobile app in the past. Thanks for the creative ideas.

  • Jennifer Bourn

    Jan 30, 2014

    Video is only becoming more and more popular! People are getting lazy and watching is often easier than reading!

    • Wanda Baader

      Jan 30, 2014

      I agree. Video is easier for people.

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