Branding is a way of getting your product in the minds of customers all over the world. You could walk up to someone in Europe and they would know what Pepsi was. Or, better yet, ask someone to name a soft drink and they would think of popular brands like Pepsi and Coca-Cola. That is how much we are into those two sodas.
Whatever you are selling, there is someone else selling a variation of that product as well. What hope do you have of gaining a share of the market? Your hope is in branding your product.
Brand Your Product
To brand your product, you will need to ask yourself a few questions. First, what is the business all about? There must be a reason that drives you to sell your product. Is it to provide good quality clothing, books or a beauty product to the consumer, then let that be the key to your brand strategy.
All products need a logo. Without one, that shirt you are trying to sell is just another shirt. The logo will remind people of your products and also say something about the company’s mission. For instance, Hanes has branded itself as tagless. So you could say their mission is to make you more comfortable because there is no tag on their product.
Slogan or Tagline
Do you have a slogan or tagline? When people relate to Adidas they think, “Impossible is Nothing.” For Visa, they hear, “More people go with Visa.” With M & M’s it’s “Chocolate’s Better with M”. Those slogans say something about the product.
Determine what sets your product apart for others of its kind and play to that strength. Being unique is difficult in business, but it can be done with a good branding strategy. The uniqueness will get your product noticed through a marketing campaign. It won’t benefit your business if you have a good product and no one knows how good it is or can find it.
Without branding, your products are just one of a hundred or a thousand others on the market. If you can back up the claims about the product, creating a brand can help you to get it into households and businesses.
Branding your product will make it stand out among the competition. Branding is not an exact science but it can boost the sales of other lesser-known products in your inventory when your premier product catches on. In business we are always looking for a way into the inner sanctum of profit, and branding is the beginning.
Do you need help with building your brand? Do you need a logo, website development or company identity? Give us a call. We offer a complimentary 30 minute strategy consultation and we know the struggles entrepreneurs face.