There is a lot of buzz around live stream broadcasting. Have you tried it out yet? You may be unsure on how businesses can use this type of marketing. As time goes on we are likely to see some creative ways that other businesses dive into it but for now let’s look at the 6 more common uses.
Interviews
Most businesses can take advantage of interviewing experts in their field. Perhaps the business owner himself will want to be the one interviewed. It is simply a matter of finding someone to interview you and creating the broadcast. But even that isn’t completely necessary as you can run the interview on your own. You simply come up with questions that you want your viewers to know the answers to, then you start broadcasting those answers.
Customer Q&A
Why not invite several of your trusted customers to jump on a live stream broadcast and let them ask you questions about your products and services? They can also tell you what they like about your products and what areas could be improved. This is a golden opportunity to connect directly with them and get some great feedback.
Business Tips
Business Tips Any business can offer to give tips about the business to customers and potential customers. Plumbers could teach people how to identify leaks in pipes. Marketers can give tips about how to increase conversions in a sales funnel, etc. These are just two of many examples.
Testimonials
Testimonials help sell more products. Potential customers love to know that others had a great experience with products and there is no better way to provide this than to use testimonials. The challenge will be in convincing customers to do so via a live broadcast. The apps available from Facebook and Periscope have made it quite easy for anyone to create a broadcast with smartphones. A word of caution about testimonials: be sure to ask the customers to provide an honest testimonial. Governments are cracking down on false testimonials or ones that are given in exchange for cash or awards.
Before and After Broadcasts
Any company whose business model is to transform something into something better, can easily employ before and after broadcasts. This can help show potential customers just what kind of work the business is capable of doing.
Crowdfunding
You can use broadcasting to state your case when you want to raise funds for your business initiatives. You can give information on where the money is going to go. You can also let potential funders know what kinds of rewards are available (if any) at certain levels of funding. Also, you can get people that have pledged money to state why they chose to fund your initiatives.
I hope you found this list helpful to get you started on ways to use live streaming apps. If you need help in developing a strong online marketing plan reach out to me. I offer coaching and consulting services to help businesses like yours grow their prescence online.
Here’s to Your Business Success!
Wanda