Social media presents an opportunity to build your subscriber base with a wide range of different people and cross-promote your business from different traffic sources.
Understanding your target audience and finding your unique positioning are crucial first steps to become a social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting with how you’ll participate in social media.
Social media marketing requires unique positioning just like the rest of your marketing.In fact, it might be even more crucial in social media because you’re competing with hundreds or even thousands of other voices vying for attention at the exact same time.
Small business owners wear many hats. They are often the accountant, receptionist, secretary, repairperson, and much more. They multi-task like there's no tomorrow, tackling administrative, sales, and all sorts of other functions.
It’s the start of a New Year and usually the time that business owners like to plan strategies for the year. They want to increase productivity and get things done which means having a good game-plan.
As with any industry in its day-to-day life, such as advertising and business, there are always tips on how best to deal with situations, how best to approach people depending upon the circumstances and the reason for approaching.
In most large businesses, employees perform specialized functions. Secretaries handle all of the filing and related tasks. Marketing people handle the advertising and public relations. Accountants keep the books. Salespeople make the sales.
If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different.
We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get anywhere if you don’t have a huge following.
Getting Lost on Social Media? Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners.