Marketing Mojo
The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner […]
Keeping Customers is Better than Finding New Ones
Ask any experienced business owner how important their customers are, and they will tell you that customers are the lifeblood of their business. Because of that, many business owners believe that the key to success is to constantly find new customers.
Finding Inspiration for Marketing, Products and Services
Inspiration is very important to entrepreneurs. It can provide motivation to get them through the tough times. It can spark ideas for new products, services, or marketing efforts. Or it can simply make an ordinary day a little brighter.
How Can You Reach Your Target Market?
When people set about marketing their business, it can be a big gamble. If you are putting up money, it can be scary to think that you might not get a good result. And if you are using free marketing methods, then you are putting up a lot of your time.
Branding is an Essential Part of Your Business Identity
Branding is the process of using logos, taglines, and marketing to get your product or service to become a household name. We all know how branding works even if we don’t know that we do.
Being a Business Owner Can Be Overwhelming
Starting a new business is fun. It is exciting to think that you will be your own boss and make money. These are all good things about business life. On the flip side, being a company of one can get to be too much at times.
7 Great Ways to Market a Home Business
One of the greatest challenges of any home based business is bringing in customers. Unlike a physical storefront, with a home based business nobody is going to just "walk by" and make a purchase. You have to be proactive. You have to get your message in front of your customers. You have to draw people in.
How Does Google AdWords Work?
Google AdWords is a pay-per-click advertising system that allows a web publisher to create an ad based on keywords and key phrases. This type of advertising campaign can be an effective method for generating traffic to a website.
What’s “Client Attraction”?
Do you know what client attraction is? It’s about making the right client connection with everything you do in your business. Targeting, positioning and figuring out your unique selling proposition are all about attracting the right clients. When there is synergy in your business “client attraction” is like honey in a pot it will attract bees.
5 Ways to Combine Your Email Marketing with Social Media
Social media presents an opportunity to build your subscriber base with a wide range of different people and cross-promote your business from different traffic sources.