Finding Inspiration for Marketing, Products and Services

Inspiration is very important to entrepreneurs.   It can provide motivation to get them through the tough times.  It can spark ideas for new products, services, or marketing efforts.  Or it can simply make an ordinary day a little brighter.

Although we may not realize it at first glance, inspiration is all around us.  It can take many forms, and it can show itself in things that look like the exact opposite of inspiration.  By keeping our eyes open and looking at things in the most positive light possible, we can find all sorts of inspiration in everyday life.

Kids

Children are a wonderful source of inspiration.  Whether they are our own, a friend’s or a family member’s, kids never cease to amaze.  Small children are especially inspirational, because they have so much to learn and tend to keep at it until they get it right.

For example, think about a child who is learning to walk.  It’s certainly not something that happens overnight.  First he gets up on his knees and crawls, and then when he’s mastered that he pulls himself up and stands.  Eventually he’s holding onto things and taking small steps, and before you know it he’s walking all over the place on his own.

Kids go through many similar learning processes.  When they find something they want to do, they keep at it until they get it right.  If a child can be that motivated, so can an adult, right?

Think about a new business.  Doesn’t it remind you of a young infant or child? It needs to grow and evolve and learn to stand on its own.

 Nature

Nature is a beautiful place to look for inspiration.  There are tons of examples that entrepreneurs could follow from plants and wildlife.

Beavers work together to build and repair dams.  Plants sometimes grow and flourish in places that we would never dream that they could.  I live in the desert and it amazes me how cacti grow in rocky areas.

Birds search high and low until they’ve found everything they need to build nests for their babies.  These are just a few of the things in nature that can inspire us.

Art and Entertainment

Inspiration can often be found in art.  Just looking at the artistry and craftsmanship of our favorite pieces can be inspiring.  The attention to detail can inspire us to put the same amount of effort into the things we do for our business.

The movies and television shows we watch and the music we listen to can provide inspiration.  Think of some of the media that you may have watched recently that left you moved, encouraged and motivated.

These are just a sample of the things that we can look to when we need inspiration.  If we look at things in the right way, we can find inspiration all around us.  This inspiration can then be channeled into our business endeavors, giving us the fuel we need to succeed.