When people set about marketing their business, it can be a big gamble. If you are putting up money, it can be scary to think that you might not get a good result. And if you are using free marketing methods, then you are putting up a lot of your time.
Either way, once your time or money has been spent, you cannot retrieve it. To make the best use of time and money, it is important for any business owner to make sure they are delivering their message to the right target market.
For instance, a business which sells high-end baby clothes is not likely to see a good result from advertising on a frugal mom website. Yes, moms are in need of baby clothes, but a site catering to moms who are trying to save money isn’t the place for the ad of a business which sells $40 onesies.
So how do you define your target market? It’s your ideal audience. These are the people who would be your best type of customer. If you have already generated clients in the past think about which ones worked out the best for your business. These are the ones that you had a connection with and looked forward to working with.
There are also other ways to determine your target market. One of these is to take a few minutes of quiet time and visualize exactly who is in need, or want, of your product or service.
You can also do a search for competing and complementary products or services and take a look at their websites. When you look at it, who do you feel they are marketing to? Do you find a similar image to their target market and your own?
Once a business owner begins to target their marketing efforts and has made sure their message is being sent to the right market, they will see a much better return on investment. Take the time and really hone in on who that is for you.
There really is no sense in putting time and money into marketing if the message is being delivered to the wrong audience. In fact, it is a big waste!
