Live stream broadcasts are extremely popular. Smartphones have made it easy to broadcast to your followers. It’s a create way to promote your business. Here are some tips that top live stream broadcasters use to get the most out of their broadcasts.
Relevancy
Broadcasting your dog jumping to catch a Frisbee is fun for dog lovers. But if your followers are entrepreneurs who are looking to market their business, it’s a good bet that you’re going to lose them quickly with broadcasts like these. So needless to say, you want to have an idea of what your topic is going to be and stick to it. It’s okay occasionally to go off on a tangent just as long as it is somewhat related to your topic or it’s about building a more personal rapport with your audience.
Be a Storyteller
If you get nothing else out of this post, make sure you pay special attention to this one. Storytelling is going to be the secret sauce to your success as a live stream broadcaster. Since the beginning of time, people have been telling stories as a way of entertaining and educating. It takes some practice, but is well worth the effort.
Trust
Even if you never expect to collect a dime from your viewers, build up trust with them. You do this on camera by being yourself and being genuine. Don’t try to trick them or lie to them. Be straightforward and forthcoming.
Enthusiastic
There is nothing that will get viewers to hit the exit button for your broadcast quicker than a lack of enthusiasm. Broadcasts are very much like being on TV. If there is a show on TV that is boring, you are going to most likely switch it off. People want entertainment. This takes pratice, trust me, the more animated you are the better the broadcast.
Engaging
This word gets overused. But what it means in the context of broadcasting is to encourage viewers to give feedback. Likes and comments are currency in many of the live stream platforms like Facebook Live and Periscope. If someone signs on and says hello in the chat, acknowledge them by saying their name. If they have questions, try to answer them immediately or at least let them know you will hold a Q&A at the end of the broadcast.
Captivate Your Audience
You need to hold the attention of the people that are watching your broadcast. Simply reading a script, or from something that you memorized, just isn’t going to cut it in this type of medium. You want to elicit excitement so that they not only stay on the broadcast, but they can’t wait for the next one to start. You can do this by asking a lot of questions that lead to a yes answer. For example, you could ask, “who wants to use my method to make thousands of dollars?” Who wouldn’t answer yes to that? You see this all the time in webinars. The same technique should be employed in your broadcasts. Get their juices flowing, so to speak.
Give Massive Value
Whether you are solving a problem for your audience or you are simply giving a tutorial, make it great. When you broadcast, you are essentially stealing away a chunk of your viewers’ time which is something in short supply for most of us. That’s a big responsibility. Let it be worthwhile.
I hope these tips are helpful and give you some great ideas as to how to make your broadcast more authentic, engaging and relevant so that your followers want more.