Instagram has over five hundred million daily active users who use the platform to check in on friends, discover interesting and inspiring people and also many entrepreneurs grow their business on Instagram.
As of October 2021, more than half of Instagram users, 52 percent, were male and 48.4 percent were female. As of July 2021, more than 30 percent of Instagram users in the United States were between 25 and 34 years old according to Statista.
You can find anything on Instagram from product reviews, tutorials, and even cool recipes. That is why this platform is so popular.
Here are the top reasons people choose Instagram for their business.
Instagram is free and easy to use
Instagram has a simple user interface that is intuitive and efficient. The social network requires little input from users; it’s only necessary to post pictures and videos every now and then, which is what makes it so convenient.
However, if you are using it for business you may want to build an effective marketing strategy.
It helps you to connect with your customers
When your customers trust you, they are more likely to buy from you. Instagram is a visual platform that allows customers to see your products in detail.
When potential customers can see what they are paying for, it builds that “know”, “like”, and “trust factor” with your customer. This simplifies communication when the customer has questions about your product.
Building rapport will increase sales when done correctly. Be genuine when communicating with your customers on social media so they know there is a human connected to the sales process.
Use hashtags on Instagram
Using hashtags will help people find your page and see what you’re posting about. On Instagram, you can use up to thirty hashtags in one post and ten on Stories.
When choosing what hashtag to use, make sure you use keywords that are relevant to your company. It is also helpful to identify popular hashtags that are being used by other companies in your field.
This will help grow your follower base and increase the number of likes on posts.
It helps to build brand awareness
Instagram is critical in generating brand awareness. Nine out of ten Instagram users in the United States were aware of a specific brand in the last three months and seventy-five percent of millennials say that social media influences their buying decisions.
Brands can take advantage of this by advertising their products and services to potential customers who are already engaged within the social network.
The social network also has a mobile app available for iOS and Android, meaning you can use the platform on-the-go and access it from any location at any time.
Use the platform to promote your business
Instagram, for many companies, is the perfect photo-based social media platform. When it comes to photo editing, everything is available with just a touch of your finger – no need for any elaborate editing software package.
Although platforms like Canva do have a really nice integration for Instagram and other social platforms.
With features like “Shop Now” buttons and “Follow” banners that display when people scroll down their feed, Instagram offers businesses easy access to potential customers.
Use of third-party apps
Worried you won’t be able to keep up with your engagement? There are many third-party apps that will help you grow your following quickly without spending hours each day on the app.
These tools are designed for businesses looking to increase their reach on social media in order to generate more sales leads or brand awareness.
You can use a tool like Iconosquare to track how many followers you have gained over time, where they come from, and which posts get the most engagement.
In conclusion, keep in mind when using Instagram that it doesn’t matter if some posts don’t work out – just keep going! The key is trying new things and giving your audience something, they want.
Experiment with several types of posts, post at various times, use hashtags differently, etc. This way you can find what’s most appealing for them which will lead to more followers on the platform as well as increased sales from advertising or marketing campaigns.
Need help with your social media marketing? Contact us, we’d be glad to help.