I’ve really enjoyed sharing in the past few posts some new ideas and perspectives for profitable blogging. When you think about all that has been covered, it really comes down to a couple of things.
Great Content:
As a blogger, you aren’t going to get anywhere with substandard content. That’s no secret and I doubt that’s a problem for many people here.
There are so many great bloggers and they are publishing awesome content and engaging their audiences meaningfully, wherever they can.
It’s the next two pieces that are sometimes problematic.
Wise Marketing:
Never rest on thinking you’ve done enough to promote your blog because you’ve written great content, responded to your comments and posted an update to social media.
It takes more than this.
You have to be active in your marketing. Get out there and reach and retain new audiences.
You grow them through advertising, making new connections and writing for other publications. You retain them by growing your mailing list and RSS subscribers. These are all important keys to the puzzle.
Monetization Plan:
Of course, you also need to monetize your blog. It doesn’t matter if you sell advertising, sell ebooks on Kindle or make crafts on Etsy…you have to work it all into your blogging. You need to find advertisers, you need to optimize the placement of ads, you need to create products and you need to tell your audience about them.
All in all, profitable blogging does take work, but it’s more enjoyable and, in the long run, easier than any 9 to 5 job. Put the work in now to enjoy the benefits for a long time to come.
Good luck to you on your blogging journey…wherever it may take you and thank you for taking the time to listen.
At Strategize Your Success we help entrepreneurs, coaches and small business owners with strategic goal setting, marketing and planning. We know what struggles you face and offer solutions to help make your business THRIVE.