Business

  • 7 Ideas for Your Live Streams

    I’ve been blogging about LIVE streaming a lot and will continue to do so because it’s such a HOT way for you to market your business and it’s only going to get bigger according to all the experts out there like Buffer. Check out their post “The State of Social Media 2016” where they talk about how video content marketing is only going to be growing even bigger in 2017.

    Twitter saw the value in this and bought Periscope before it even released its product. Facebook invested a lot and continues to do so in Facebook LIVE. Be prepared to see a lot of video in your feeds.

    I know that most people are confused as to what to broadcast since many people can find being in front of a video camera intimidating enough so I thought I would put some ideas together for you. It’s easier when you have a plan.

    Repurposed Content

    PeriscopeIf you have been doing online marketing for a long period, there is a pretty good chance you already have a blog or website and have been actively filling it with content. If so, you can use the content from your website as material for your broadcasts. In fact, you can set up a weekly broadcast and discuss one post each week.

    The key to doing this correctly is to make sure you are consistent with your broadcasts. Do them the same day and same time every week. Make sure to have a question and answer period at the end as this is how to get people coming back.

    One way to entice them to join the broadcasts is to offer to give something away but only to those who attend the broadcast. The freebie will be announced at the end. It’s a good idea to make the freebies valuable so they will want to get one each week. A list of great tips is one idea on what to give away.

    Content from Private Label Rights (PLR)

    A lot of people are not familiar with PLR or Private Label Rights/White Label Content. It’s a less expense option than having a ghost writer especially if your trying to keep your budget low. PLR offers you content that you are licensed to make your own so you don’t have to always write from scratch. Our sister company PLR for Business  is committed to producing quality information and products for your business content needs.

    The great thing is that you can take a PLR product and use it in many ways to like live streaming topics. This will help you stand out as an authority which builds the trust needed for your audience to keep coming back.

    Tutorials

    People love to learn new skills. By using broadcasts to teach them something new is going to bring them back repeatedly. This is a great method for engaging your audience with valuable information.

    The topics that you can broadcast about are only limited by your imagination. This is one of those situations where you want to think outside the box to come up with ideas that others are not.

    Roundups and Industry News

    People often don’t have time to find information online or don’t know how to do much more than a simple Google search. If you provide regular broadcasts containing information about the key companies within your industry, you will find your audience to be quite receptive to this.

    You want to make yourself the authority in your industry. Be the person that everyone goes to for information surrounding your niche or market. Scan for news stories and interesting facts about the people in the industry. This can also be a great way to network with these people by letting them know ahead of time that you plan on talking about them in your broadcast. They may even invite people in their own network and lists to sit in on the broadcasts.

    video streamingProduct Reviews

    Most people look for reviews when they are researching products online. Doing so in a broadcast takes it to a whole new level. People will pick up on your emotions as you tell them what’s good or bad about the product being reviewed.

    Product Demonstrations

    It’s one thing to read about the features of a product, but another altogether to see it demonstrated live. The difficulty here is that you need access to the products being demonstrated. But guess what? You can reach out to the product creators and ask if they will send you the products for free. They may be quite receptive to doing this, especially if you are showing the features of their products live on a broadcast. Don’t expect them to be receptive if you don’t have good things to say about the products, though.

    Interviews

    I’ve mentioned this one before but it’s a good one. People love to hear from industry experts via interviews. If you can manage to invite someone who is an expert, this can make for a great broadcast. You will probably need a selfie stick to pass the camera back and forth or just seat next to each other.

    Keep in mind there are new apps being worked on as we speak to bring you together with a co-host via your smartphones and desktop for Facebook LIVE. But don’t forget Google Hangouts on Air still lives as part of YouTube Livesteaming options so you can still do them there for now.

    As you can see, the only limits on what to broadcast are the ones you put on yourself. Use these ideas as well as others to become a leader in the live streaming space.

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  • 6 Ways Businesses Can Use Livestream Broadcasts

    live streaming

    There is a lot of buzz around live stream broadcasting. Have you tried it out yet? You may be unsure on how businesses can use this type of marketing. As time goes on we are likely to see some creative ways that other businesses dive into it but for now let’s look at the 6 more common uses.

    Interviews

    Most businesses can take advantage of interviewing experts in their field. Perhaps the business owner himself will want to be the one interviewed. It is simply a matter of finding someone to interview you and creating the broadcast. But even that isn’t completely necessary as you can run the interview on your own. You simply come up with questions that you want your viewers to know the answers to, then you start broadcasting those answers.

    Customer Q&A

    Why not invite several of your trusted customers to jump on a live stream broadcast and let them ask you questions about your products and services? They can also tell you what they like about your products and what areas could be improved. This is a golden opportunity to connect directly with them and get some great feedback.

    business tipsBusiness Tips 

    Any business can offer to give tips about the business to customers and potential customers. Plumbers could teach people how to identify leaks in pipes. Marketers can give tips about how to increase conversions in a sales funnel, etc. These are just two of many examples.

    Testimonials

    Testimonials help sell more products. Potential customers love to know that others had a great experience with products and there is no better way to provide this than to use testimonials. The challenge will be in convincing customers to do so via a live broadcast. The apps available from Facebook and Periscope have made it quite easy for anyone to create a broadcast with smartphones. A word of caution about testimonials: be sure to ask the customers to provide an honest testimonial. Governments are cracking down on false testimonials or ones that are given in exchange for cash or awards.

    Before and After Broadcasts

    Any company whose business model is to transform something into something better, can easily employ before and after broadcasts. This can help show potential customers just what kind of work the business is capable of doing.

    Crowdfunding

    You can use broadcasting to state your case when you want to raise funds for your business initiatives. You can give information on where the money is going to go. You can also let potential funders know what kinds of rewards are available (if any) at certain levels of funding. Also, you can get people that have pledged money to state why they chose to fund your initiatives.

    I hope you found this list helpful to get you started on ways to use live streaming apps. If you need help in developing a strong online marketing plan reach out to me. I offer coaching and consulting services to help businesses like yours grow their prescence online.

    Here’s to Your Business Success!

    Wanda

     

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  • Live Streaming and Business

    The History of Live Streaming

     

    Live streaming

    Live streaming is touted to be one of the ‘big new deals’ when it comes to digital marketing. There has never been something quite like this and the rate at which it has grown in even the first few months is rather remarkable.

    Experts speculate that live streaming is going to be massive, but we don’t have to speculate. All you have to do is to take a look at the statistics which make it rather clear just what a big deal live streaming is going to be!

    Did you know for instance that Periscope has already managed to accrue a very impressive 10,000,000 user accounts?

    And did you know that if you combined all the footage ever recorded on the platform, it would take you over 40 years to watch all of it? 2 million people log in every single day, distributed across 25 countries! And when you consider how big Facebook is (it has more users than the population of any country in the world); it’s easy to imagine that live streaming is about to explode in an even bigger way!

     

    Where it All Began

     

    But where did this all begin? It may surprise some to realize that Periscope actually wasn’t the first live streaming site to make it big. Instead, that accolade belongs to Meerkat, which launched in March 2015. Back then it was known as ‘AIR’ and ‘Yevvo’ and it was immediately apparent that this was going to be a big game changer in social media marketing.

    At first, Twitter helped this success and worked closely with Meerkat. Shortly after though, the company clearly decided they needed their own contender in this new space; which is when they bought the then-small Periscope for a sum of $100 million!

     

    Facebook’s Entry

     

    Facebook From there, Facebook decided to get involved and rolled out an experimental live service for its best-known members aka celebrities. In December 2015, this was extended across Android and iOS devices, and later it made its way across the pond.

    And Facebook is currently taking this movement very seriously, stating that live video enjoys much more engagement compared to other types of video, and that they imagine a time where one-day video is the primary form of content. The ranking algorithm that dictates what gets seen on the home feed has been tweaked to prefer live video and marketers everywhere are getting excited.

    Newer features are coming into the service all the time and in short – this is a very good time to be involved with Facebook Live.

     

    So what are you waiting for? Need more information on how to be successful with Facebook Live? Check out our eBook product, “How to Successfully Use Facebook Live” which comes with some awesome bonuses. 

    Also, check out our event page for upcoming “Facebook Live” training. 

    Facebook Live

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  • Hyperlocal Marketing and Its Benefits to Your Business

    Hyperlocal MarketingMarketing your business locally is clearly important to your bottom line. Hyperlocal marketing addresses just that. By definition it is focused marketing that targets a community within a local geographic area with the hopes of creating repeat business.

     

    To be successful with this type of marketing it is important to first develop a plan by getting to know your target audience, finding more than one marketing channel that works, and then you can rinse and repeat.

     

    So let’s talk about five hyperlocal options to market your business:

     

    Newspaper/Magazine Advertising

    Not only can you advertise in your local publication; you can also use your local paper to participate with your community.

     

    Event announcements, promotions, or anything special in the paper related to your target market can provide you with a way to initiate communications by simply dropping them a note of congratulations.

     

    Event Sponsoring

    Whether it’s a charity or a business event, step up and sponsor something. You can do this via the chamber of commerce or a charity, and you won’t regret it. Whether it’s hosting the entire event or buying up one table for your business associates, your name will get out there.

     

    Sponsoring speakers who are not competitors but are in a complimentary business can also be a way for you to have an opportunity to address a live audience of potential clients. I have personally found this a successful model.

     

    Local Networking Groups

    Check Meetup.com for local networking groups that consist of your target audience, or local businesses who service your target audience. Then participate fully so that you become a known expert in your niche. Be a presenter. You could even start your own group.

     

    Check out my post on networking.

     

    Personal Networking

    Never underestimate the power of personal networking. Call on your friends, family, and community to promote your business every chance you can. Definitely practice gratitude in return, by doing a great job for the clients they recommend, maybe offering a restaurant gift card or just a heartfelt thank you. And if they have a business, maybe you can return the favor.

     

    The Follow-Up

    This is something, believe it or not, that many small business owners do very poorly. I see it all the time. They meet people at events, or get a phone call from a contact, and then do not follow up. This is a big mistake. Follow up no matter what. Even if someone turns out not to be a fit for your business, you might be able to connect them with someone else, and they won’t forget you.

     

    Check out my post about following up. 

     

    hyperlocal marketingAnother thing to consider is someone else’s rolodex could be an opportunity for you to meet someone that you may not have been able to. You know that seven degrees of separation. If your community is smaller that could be even less.

     

    By putting these hyperlocal marketing resources into practice you’ll increase your business, improve your reputation, and develop a local following that will be loyal and profitable. Believe me I have personally seen this work for my own business as well as others.

     

    Using these local methods in conjunction with blogs, websites, social media and more will keep your business at the top of people’s minds in your local community.

     

    Remember that with any of these methods it’s important to repeat each technique more than once. No marketing works in a one-off manner. All marketing needs to be done multiple times to be effective. It must be repeated, tested, and done again. Always keep testing your methods, do more of what is working, and less of what doesn’t work and stay consistent.

     

    Hyperlocal marketing benefits not only your own business but also your community. By keeping dollars local and business local, tax dollars stay in your area. Not only that – building a local community interested in what you offer just feels great because you’re contributing to the local economy in terms of jobs, taxes, and more.

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  • The Challenge of Business and Life Goals

    Life and Work balance

     

    One of the big issues when you start your own business is whether or not you will have time to actually live your life. Striking a balance between the two has always been a problem for entrepreneurs forever. I know at times I struggle in this area as well.

     

    You think you have it together the plans and strategy and then life happens and all of a sudden you’re off balance. So the best thing to do is to affect balance without sacrificing your goals for either.

     

    Does this sound familiar? You start a business so that you can have more financial freedom in life and then you don’t spend any of your earnings because you are always working. Working for yourself may fulfill a lifelong goal, but you don’t have time to spend with your family, enjoy recreation or take a vacation.

     

    It can be hard to find time for both work and family, especially when you are doing it all alone. But, there is hope.

     

    Let’s look at 5 Balancing Tips for Business and Life

     

    Get help as soon as you can

    – Yes, it will be hard in the beginning. You may work long hours, but there is a brighter day coming. As soon as you are able to afford help without sacrificing profits, then get it! Extra help will free you up to handle bigger tasks and knock off of work early to enjoy the simple things in life.

    Flexibility

    – Rome wasn’t built in a day and your business won’t be either. Realize that there is more to life than working all the time. Build in time for family activities instead of finding more time to work. Keep your schedule somewhat flexible to account for sudden changes because we all know they happen!

     

    Life Balance

    Communicate

    – Keep your family in the loop about what is going on with business. If you need help from them, then ask. Make sure that you make decisions together as much as you can, so that no one misunderstands what is going on. Even though it is your business enterprise, it is a family concern in many ways.

     

    Use time wisely

    – Time management is always important, even if you don’t own a business. When you are working, divide tasks to get everything done in the allotted time frame.  While the week is mostly for work-related goals, let the weekends lead off as family-oriented. Adjust your schedule to take off a Friday now and then for a long weekend getaway with the family. Does that sound nice?

     

    Enjoy yourself

    – If you are not happy in your life or with your business, then nothing you do will matter. You won’t be motivated in either arena. Does the business seem to be sucking you dry? Take a new perspective on your goals. The same goes for your life. Making changes can lead to fulfillment and success. Life is too short not to get pleasure from it.

     

    So keep in mind your “why”. Why did you start your business and when it comes down to it does it bring you the lifestyle of your dreams? If you are struggling in this area reach out to me. Business building is easier if you don’t have to go it alone.

     

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  • Negotiating Your Schedule When You Work Online

    onlineBeing an online business entrepreneur has lots of advantages! Besides being your own boss you can save a ton of money on gas if you work from home and you don’t have to worry about dressing a certain way for work unless your taking appointments. You can even take work with you anywhere you go, as long as there is an Internet connection.  But every type of business has its pitfalls, and online businesses are no exception.

     

    One of the biggest challenges you might be facing is staying on task.  The Internet is a big place with lots of distractions.  Social media, emails and videos with cute puppies and kittens.  There may also be friends and family sending you instant messages, too.  There’s also the phone calls.  The list goes on and on.

     

    It’s very easy to get sidetracked when you work online.  But it is important not to let distractions affect your productivity.  Even if you’re not getting paid by the hour, time is money as the old saying goes.

     

    Set Hours and Stick to Them

     

    One of the advantages of being your own boss is the ability to set your own hours. But that can also be one of the negatives. In the online world your hours can be long because you are dealing with different time zones and people have a tendency to think that you should be open 24 hours a day sometimes.  Especially, if you have an online store. I’ve had this happen to me. I had a client who didn’t know how to download his product and got upset because he couldn’t talk to me since it was 2 am in my time zone.

     

    Since we can’t stay on the job 24 hours a day we have to be able to draw the line and create our business hours. This helps our client’s know what to expect when reaching out to us and it gives us a life. After all, work is just part of who we are.

    work day

     

     

    So let’s talk about designating work time and avoiding Internet use for non-work related activities. Here are some ways you can help yourself do that:

     

     

    • Separate your email.  Use one address for personal correspondence and another for business purposes.  I even recommend having what I call a junk email address. You know for those places that make you sign up with an email address to get a free offer.  Set your email program up to automatically separate your email so that you can concentrate on the business ones and leave the rest for later.

     

    • If something pops into your head that you must attend to, don’t let it interrupt your work.  Write it down and take care of it during non-work hours.

     

    • Write yourself a note reminding yourself that work time is for work only, or put up an “Open” sign.  It can serve as a gentle reminder that business is the only thing that should be taking place.

     

    • Make sure you stay away from the temptations that working from home can bring like doing laundry while you are working.

     

    Use Flexibility Wisely

     

    Another great thing about working online is flexibility.  If something comes up and you need to attend to it right away, you can drop what you’re doing and attend to it.  But it’s crucial that you only use that privilege when absolutely necessary.

     

    When you have an unexpected interruption, you lose working hours.  If you were working at a regular job, you would have to either take sick or vacation time or lose pay.  When you work for yourself, you can make the hours up at a time that is convenient for you.  It is, however, important to make them up at some point.

     

    As an online entrepreneur you chose a convenient and flexible way to work from home.  Even though it presents more opportunities for distraction than many people imagine it is manageable with some discipline.  Online business success requires a lot of discipline, but the rewards are many.

     

    Here’s to your online business success! 🙂

     

    Wanda

     

     

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  • How to Achieve Results with Blogging

    Creating a blog to attract traffic to your website, products and services is a must in today’s competitive online marketing space. Blog postings are probably the most important part of your content marketing campaign.

     

    The content from each blog post will attract, inform, engage, and compel your readers to act contributing to achieving your goals. To get the most from each blog post and to maximize results from blog postings it’s important to consider all the factors that go into making a result achieving blog post.

     

    audience

     

    Know Your Audience

     

    Who are you writing the post for? You’re not writing it for search engines, you’re writing it for people. If you know your audience, you’ll be able to formulate better blog posts.

     

    Know Your Purpose

     

    What is the purpose of the blog post? Is it to get people to buy something, to take a certain course, or to join your mailing list? Whatever the purpose don’t water it down by having more than one purpose.

     

    Add Value

     

    The reader should finish your blog post feeling like they accomplished something more than wasting time. They should feel more educated, more knowledgeable and informed than before they clicked through. Remember, it’s not about you, it’s about them!

     

    visual element

    Include a Visual Element

    Putting images or videos in your blog post will make it a lot more interesting to the reader. For instance, if your blog post is a tutorial, having video and images to back up the “how to” aspects will make it even better.

     

    Include a CTA

     

    Never write a single post without including a call to action (CTA), if you know your purpose the CTA should be a simple addition to the blog post. If you don’t ask your audience to do something, they’ll do nothing.

     

    Integrate Social Media

     

    Your readers should easily be able to share your blog post with their friends and connections by using the social media links on your blog post. In addition, you should always share every single blog post with relevant social media accounts and groups. Don’t just post a link either, post a description, ask for people to go read it, and ask for comments.

     

    Send It to Your List

     

    Every blog post you make should also be sent to your relevant email lists as a reminder to go read your blog. Ask your list to share your blog post with others. It’s a great way to get others involved in promoting an important post.

     

    The days of throwing up any keyword rich content are over. Today, readers expect to get value out of blog posts. Do include keywords, but realize that it’s going to take more than keywords to get readers to stick around and read what you have to say. In addition, readers want to converse about the blog post. By making it open for comments and discussion you’ll create more opportunity for more people to see your blog post and act on the CTA.

     

    If you like what I blog about why not become part of my community? Use our easy sign up form next to this blog post plus get a valuable gift for signing up.

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  • Have you started Blabbing?

    Blab front page

    Blab.im came out in the Spring of 2015 and it has hit the ground running. It’s growing in popularity daily. If you haven’t started Blabbing you probably will. Whether it’s listening to others Blab or doing your own Blab Show.

     

    I have to say this platform is HOT and I love it. It has brought the social back to social media. It also allows you to instantly network with people all over the world. Providing you with opportunities that you may not get at a regular networking event.

     

    It’s easy to watch a Blab. All you need is a link. You don’t have to join anything. However, if you do join you might be able to participate in the conversation and meet some really interesting new people, get answers to your questions or give answers and highlight your expertise.

    It’s easy to start an account. You can sign up with your Twitter account. You don’t have to use the same bio info but you can. You can always start with that and change the information later.

    Blab ID

    Here is the screen shot of what a replay looks like on Blab.im. It’s really easy to watch. Obviously, you can’t participate in a Blab conversation but you can leave a comment.

     

    Bkab Replay

    Blabs are categorized by tags. Each Blab has three tag options to make them easier to find. You can also look Blabbers up by name and the search will take you to that person’s participation in Blabs.

    Blab Tags
    I would recommend watching other Blabs first before doing your own so that you feel comfortable with the platform. Once you are ready you can do a Blab by using the category called “First Blab”. This will give you a way to setup your audio and camera if you haven’t already. On thing to keep in mind is that unlike Google Hangouts you are LIVE streaming the minute you activate your Blab.

    I hope you find Blab as Blabalicious as I do. 🙂

     

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  • Keep Readers Interests by Using Graphics on Your Blog Posts

    In order to create great blog content, as well as keep readers interest, the use of images can go far in making your site feel friendlier. They say “a picture is worth 1000 words”, and that’s very true. It’s amazing how the right image in the right spot can make all the difference in your blog. Here’s why.

     

    Catch the Reader’s Attention

    Using Images

    The right image put in the right place can catch the reader’s attention. It can make the reader realize you’re being ironic, serious, or silly. A great image sets the overall tone of your message. The right image can even help tone down a super serious message so that the reader can digest it.

     

    Adds Interest for the Reader

     

    Images add to the content in ways that just words cannot. It breaks up the view into scannable areas for a deeper understanding of the blog post for the reader. The colors will make the blog post stand out more and keep the reader reading. A bunch of text with no break is not exciting. But, break up a long post with relevant images and you’ll have a winner every time.

     

    It Sets Apart Content

     

    People are very visual, and having a picture on the blog post helps create a more memorable experience for the reader. A Twitter post actually gets 95% more shares if it has an image that accompanies it. Blog posts can gain the same attention when you add visuals.

     

    Helps Reveal MeaningUsing Images

     

    The right images can actually reveal what you mean in your blog post. If you’re trying to teach someone how to do something, adding in images that make your point will be very helpful. You can use screen shots, or other images that tell a story that matches your blog post.

     

    Improves SEO

     

    Believe it or not, a good image and proper use of alt tags can improve your search engine optimization. Not only that, a great image will make readers more likely to share the content when it comes with fabulous eye candy. Be sure to fill out all the information of your image such as the title and description text for the image, using appropriate keywords.

     

    Increases Engagement

     

    Using appropriate images will make your blog stickier and make people more likely to engage with your blog post and comment. People have short attention spans, and if you can break up the text they are reading with relevant imagery, all the better. If you have thumbnails set up right, when they share your blog post the image will show up next to the share, making it that much more likely for someone to click through.

     

    Adds Humor to Your Blog

    Using Images

    Sometimes adding a humorous image can help when you are going to blog about a serious topic. It can lighten the moment and make your readers laugh. It might also make them happy enough to want to share your blog post with others. Be careful about choosing images for humor, though; you don’t want to insult your audience either.

     

    Use Caution When Choosing Images

     

    There is no reason not to add images to every blog post. It will make your blog that much more beautiful and relatable to your audience. Be sure though to use images that you have rights to use. If you are getting royalty free images online be sure to read the licensing. This goes for purchased images as well. Each provider has different rules. Some won’t allow images to be used on social media. Taking the time to read first will save you hassles in the future. Some people have been fined for misuse of images that they did not obtain permission to use.

     

    Create a Library for Your Images

     

    I use images a lot in my business. Over the years I have created libraries of these images so that it makes it easier for me to find them. I have them filed as to the source, the type of image and so forth. The great thing about images is that most are evergreen and you can repurpose them on so many of your marketing materials.

     

    So in closing, get more visual! Add your personality into your words with images. Remember they bring value in more than one way; SEO, readers attention and emotions.

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  • Is It Time to Outsource Parts of Your Business?

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    Online entrepreneurs and small business owners, it’s easy to get into the frame of mind that you have to do everything. Well I’m here to share a secret with you. YOU DON’T. I know you probably started with little to no money and built everything up on your own with little help. I can identify! I also know it’s hard to let go and to know when to do so. After all, it’s your baby, right?  But I’m here to tell you that there are some sure signs.

     

    You Have a Growing Business

     

    You’re finding that you do not have time to do everything, even if you want to. You’re running yourself ragged working 18 hours a day. Consider this, most brick and mortar business owners never once consider doing everything on their own. If someone opens a restaurant, they hire staff. Your business is no different. If you’ve outgrown your ability to keep up, it’s either sink or swim time, and if you want to swim you need to outsource and get help.

     

    You Need a Larger Profit

     

    You’ve worked as hard as you can on your own and now you’re maxed out. This is especially likely to happen for service businesses. You only have so many billable hours in a day. You have finite resources of time, like everyone else. But, if you bring on a contractor you can essentially duplicate yourself, thus increasing your profit.

     

    Things Are Falling through the CracksTasks You Hate

     

    You’re finding it harder and harder to meet deadlines, and you’re forgetting to do things that are important – even if they’re on your overfilled calendar (Am I striking a cord?). If you’ve missed more than one deadline in the last month, it’s time to seriously consider outsourcing some of the tasks so that you can get back on track with your business. Otherwise you’ll end up getting a bad reputation as someone who doesn’t meet their obligations. This could kill your business and it’s time to get real.

     

    You Hate Doing Certain Tasks

     

    Every business has tasks that aren’t enjoyable to do. However, a thing you find tedious and tend to put off through procrastination could be someone else’s money maker that they’re passionate about. If you can spend more time working in your genius then you’ll naturally increase your income. It will be worth it to you to pass on those tasks to someone else.

     

    You Don’t Have the Right Skill-Set

     

    I see people makes this mistake a lot. Face it, not everyone is good at everything. If you’re spending time doing tasks that you aren’t skilled at doing, you’re likely wasting a lot of billable hours. You might think it’s expensive to outsource things like web design but in truth the time you save by hiring an expert to do what you need done will pay off for you. Spend time doing what you’re an expert at, and let others do what they’re good at.

     

    You Want to Do Other Things

     

    You can do everything on your own but you’re wanting to spend more time with your family or devote more time to exercise or a hobby. You can essentially outsource most of your business to others by simply contracting with various people to take over each aspect of your business. You can become a manager of your business while letting others complete the needed tasks, so that you can do other things like go to the beach with family.

     

    You Need Time Off

     

    A family member needs you, or you’re simply tired because you’re working 18 hours a day. This is a sign that you need time off, and the only way you can have time off in your business and still bring in income is to outsource various tasks so that you have more free time. If you find that you have no free time at all, and can’t risk taking a day off to even go to the doctor, it’s time to outsource.

     

    You Can Make More Money Doing Something Else

     

    If your main money maker is coaching, you shouldn’t be spending time and effort on creating a new website. If your main money maker is speaking, you should not be wasting time on social media posting, sales page designs, etc… If you can pay someone 100 dollars an hour while you do something else and earn 300 dollars an hour, you’re still 200 dollars ahead, right?

     

    Outsourcing can be a hard choice to make, but it is a necessary choice to grow your business and truly create a business that works for your needs rather than you giving up your entire life for the business. The whole point in having a business is to have more money, time and freedom. It’s time to let go and let others help you.

     

    Can I HelpWanda Baader, is the owner of Strategize Your Success, a boutique marketing agency that serves entrepreneurs, small businesses a speakers.

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