In marketing, we are told repeatedly to connect with our followers. We email our lists of customers that have bought products from us before. However, they don’t always get to know us as they would if we had a brick and morter business. Also, unless we are constantly sending them emails and/or offers, they are more likely to forget about us. That is until you start to introduce live stream marketing into the mix.
Don’t get me wrong, email marketing is still a fantastic way to connect with your followers but having multiple ways to stay connected to your audience is the way to go because relying on just one source is never the best practice for marketing your business.
With live stream marketing, you have a way of speaking directly to your customer. You can give them tips and tricks about your products, or you can simply use the medium to keep in touch. You can even ask them if they have any questions or concerns about the products/services that you offer. It can also be used to let them know about your future events.
Using a Personal Touch
There’s not too much in the marketing world that gets as personal as live stream media. Unless you plan on contacting to every person on your list, one-on-one via phone, broadcasting via video is the next best thing. Customers will appreciate this kind of engagement because they see it is an actual person running the video. It turns a cold customer into a warm one and a warm customer into a hot one. This increases the trust factor of your customers by a wide margin. The hotter your customers are with respect to trust, the easier it is to get them to buy from you.
Are You Afraid of the Camera?
I find that doing a ton of practicing helps you get over it. So, practice, practice. If you have some family members or friends that you can rehearse with as a live audience, then that is very helpful. It also allows you to get comfortable with using whatever platform you stream from. 
If you are camera shy, you still have options when it comes to live stream. Work with a co-host, outsource the broadcast or bring on a team member or partner to do this part of your marketing. The person you choose to do the streaming should be on board with what you are trying to accomplish. A complement to your goals. The best way around this is to find people that you have worked with on a long-term basis who are as comfortable with you as you are with them.
If your monetizing this part of your marketing, you can offer them a percentage of the sales that come from the product you are selling or a flat fee.
The field is wide open for live stream marketing and it’s going to be interesting to see which players come to the foreground and which don’t. One thing is certain; it’s going to be a great ride for marketers overall.
If this area of your marketing is foreign to you and you don’t know how to get started reach out to us. We can help coach you through the process so that you can feel more comfortable with live streaming.
