Stepping outside our comfort zone can be one of the hardest things any of us can do. Some people experience panic attacks or freeze up just thinking about trying new things. Have you stepped out of your comfort zone lately?
I like change and learning new things but I still have my comfort zone. So what I purposely do is make myself step outside the zone all the time. I’m not going to lie sometimes its scary and nerve racking but well worth it in the end because I know that’s were awesome happens. You end up gaining new skills and experience that otherwise you may have never mastered.
Many successful people will tell you that challenging yourself and trying new ideas and strategies doesn’t always work but if you’re not learning or growing you will never experience awesome!
Being a marketing coach and consultant I find that change is a constant in my marketplace. My job is to help my clients stay current and also step outside their box. Just this past week I worked with my one of my clients and together we both tried something new. She had not really done much video marketing and I had never produced anyone in a video (besides myself) so together we did it!
What a great time we had with the camera crew and the staff at GMLCPA. We both made our debut, stepped outside the zone and gained experience. What more could you ask for, right? Well now I’m ready to do more of these and so is my client because we got over the scary part of trying something new.
I’d like to challenge you to take time this week and step outside your comfort zone and push your personal boundaries. Try something new. Stretch yourself. Push yourself to do something even if it’s a small step and be the brilliant, talented and brave person that you know you can be. Please be sure to share your experience with us here on the blog.
Free search engine traffic is an amazing thing. It can grow your targeted traffic, bring you new subscribers and, best of all, increase your sales. But the thing is, you have to work at it. If you want to improve your search engine rankings, bookmark this practical SEO checklist to steadily grow traffic.
For Your Off-Page SEO
These are things that will affect your search engine rankings from outside of your web page. These are very important for growing the overall popularity of your site and make it easier for you to rank well for your chosen keyword phrases.
Create excellent content because it affects the following:
How much your content is shared on social media…this provides important clues to search engines about the quality of your content.
How long a search engine user stays on your site. If searches on a search engine and finds your site, but clicks back right away, it will tell the search engine that you may not be very relevant for that phrase.
How often your content is linked to. If you have good stuff, people will link to it…but beware, search engines can detect quality links.
Ways to ensure you’ve got quality engaging content that attracts users and search engines:
Each page should be on one unique topic.
Your navigation is clear and all your content is easily found by humans and search engines.
Use attention-getting headlines to grab your visitors’ attention and so they know they’re in the right place.
Make your content easy to read by using short sentences and paragraphs. Keep your words simple.
Break up your copy with subheads and bullet points, so viewers can scan it easily…instead of having them click away.
Use images to draw the eye in and tell a story with your content. Humans are visual creatures and photos and other images can help retain their attention. If you need help with this check our free opt-in offer on the side bar.
Don’t forget to connect with other website owners in your niche. Friends tend to share the content of others, so this is just a win-win for all of you.
For Your On-Page SEO
In addition to the big overall picture of creating great content that makes its way around the web, there things you can do on each page you post to your website. Here is a list of quite a few things that can affect your rankings, but remember…don’t overdo it. Keep your optimization natural and make sure it makes sense. Otherwise you might alienate your visitors and search engines can sniff out attempts to game the system.
Some experts recommend you make sure your content is at least 300 words long. I would actually increase that to at least 500 words. People like meaty content.
Conduct keyword research to find a highly targeted phrase that gets decent traffic, but doesn’t have too much competition. Try a tool like WordTracker.com.
Use your keyword phrase in the title of your post and in the title tag, but make sure it will be appealing to website visitors.
Use your keyword phrase in the description tag for your post. Make sure the description not only includes the keyword phrase, but is interesting enough to make people want to click.
Incorporate the keyword phrase into the URL of your page. For example: fun-family-vacations.html
Add the keyword phrase and other useful description to your images with the use of ALT tags.
Employ the use of H2 and H3 tags. They make your content easier to scan and are also a good place to include your keyword phrase and variations of it.
Include the keyword phrase and variations of it in a few places in the body of your content. Try to include it in the first paragraph as well.
Show you are a hub of useful information and link out to a related page on another website.
I hope you found this practical SEO checklist handy. Remember to keep track of your rankings and tweak things as you go along. Just remember, it can take a bit of time before search engines update their listings, so give your changes time to come into effect.
If you found this checklist helpful please be sure to share it on your social media so that your friends can also benefit from this blog post.
One of the best things about online marketing is the advent of social media. Social media lets you promote your content, expand awareness of your brand, and engage with your clients and potential customers. But you can’t just send blind updates without doing just a bit more to ensure that your audience wants to engage with you. Getting your audience to respond to your calls to action is all about engagement. After all, social media is supposed to be social, right?
1. Update Your About Pages & Social Media Profiles
First things first – start updating your “About” pages on your websites, and all your social media profiles. You want there to be no mistake what your brand stands for, and who you are. In addition, every change you make is a chance to cross-promote on other social media. Your About pages, Contact pages and Social Media profiles are great places to cross promote.
2. Provide a Blurb of What’s to Come When Promoting Content
When you share any content, whether yours or someone else’s, always provide a little blurb to help pique interest and make your audience curious. For instance, if you’re sharing a Top 10 Ways that You Can Engage Your Clients thru Social Media article, you might say something like “Pay special attention to tip number 2” in your promotions. This will make your audience want to click through to read the blog post or article. In addition, ask them “What’s your favorite tip? Come back and share here in the comments.”
3. Use Multiple Types & Forms of Content to Keep Your Audience’s Interest
Don’t only share one type or form of content. There are so many forms of content to choose from, such as images, text, eBooks, articles, blog posts, infographics, memes, videos and so forth. There are also many types of content (such as evergreen content) that will be current for a long time, and then there is newsworthy timely content that you will want to share as soon as it occurs. Keep your audience interested by being exciting and different.
4. Never Forget Your Call To Action (CTA)
When you share anything on social media, always remember to put a CTA. It’s also important to vary the CTA. For instance, sometimes you might say, “share this with your friends” another time you might say “comment if you disagree, like if you agree” or you might say “buy now” as your CTA. Whatever you choose as your CTA, don’t overwhelm your audience with too many choices. But always include one, and make it different than the last time.
5. Show Off Your Personality (Let Your Helpers Do So Too)
Consumers want to feel as if they’re engaging with real people. Since you’re a real person that should be easy. But, we often get so tied up with automation (which is wonderful and useful) that we forget to engage with people. If you outsource to anyone who is handling your social media, they don’t need to act like robots. Let them show their personality too. Keep your business’s mission statement handy not only for yourself but for those who represent your brand. As long as you stay on message, it’s okay to let your personality show through.
6. Use Your Metrics To Improve Your Efforts
What posts, updates, and sorts of shares are your fans currently interacting with the most? By knowing what the numbers say, you can use that information to increase your efforts in a smart way so that you avoid doing what isn’t working, and do more of what is working. Not every audience will respond the same to every type of content that you share. But it’s impossible to know without looking at the analytics. When is your audience online? What types of content do they like, share, respond to the most? Never rely on guesses; rely on the facts and figures that you can obtain.
7. Use Apps & Technology to Improve Your Connections
There are so many apps that you can use to schedule, study, and interact with your audience. Did you know that there are custom apps that you can use for Facebook that will help you run contests, encourage email sign ups, add a storefront and more? Try Heyo to create mobile optimized campaigns for Facebook. Want to create useful Facebook Tabs, awesome cover photos, scheduled posts and more? Try Pagemodo.com. There are apps that can do so much, the best thing for you to do is ask your colleagues what they use, or simply do a Google search.
8. Keep Conversing With Your Audience
Speaking of apps, you can put apps on your smartphone that enable you to speak with your audience at all times. You want to talk to them at “off” times as much as “on” times. You might seem too robotic if you only post on Monday through Friday during business hours. It’s also great to post from different locations; it shows that you’re a busy person who nevertheless cares about your audience. Be sure to use some automation for this, such as using apps to schedule weekend updates.
9. Add the Right Metadata to Your Websites & Pages
Metadata is information that essentially summarizes data on your site, like the title, description, author, date and other things such as identifying images and more. The thing to remember is which metadata is important to include on your website so that when you share a link on social media the right information is presented in an attractive way. This will make your audience want to click through.
a. Titles – This is the keyword rich title of your article or blog post. On Facebook, it will show up in bold above the link.
b. Description – This shows up under the link and is usually the first words of your article or blog post that are NOT header text.
c. Image – You can use the code of your page to specify the images that are allowed to show up in the thumbnail.
d. Canonical URL – Within the code of the site you can ensure that everyone goes to the same home page when clicking through to your site.
It’s important to consider these factors when creating your WebPages and blogs so that when you or others share articles or blog posts they find interesting on their social media sites, it looks good and gets the message across that you want.
10. Ask Your Fans What They Want
Finally, never forget to ask your current fans, connections, and followers what they want from you. You can send out a survey, answer questions, and more to find out what your connections what. The more you give them what they want, the more they’re likely to engage with you in social media.
Use social media to communicate the story of your brand. As you use these top ten ways to engage your audience in social media, try to remember what your business core values are, what the benefits of your products and services are to your clients, and your point of being on social media.
Let us help you brand your business. Visit our services area on our site to find out how we can make YOUR BUSINESS more visible and unique. If you don’t see a service that you need let us know how we can help you GROW your business.
When you realize that the entire point of social media is to drive traffic to your website, which should be the center of your online marketing world, you start to use social media correctly. Social media is not supposed to be the destination of your followers. No, social media should only be the beginning of a long relationship that involves sharing, interacting, learning, and engaging.
Use social media to remindfollowers to visit your website for more information, products and services. Use social media as a way to listen to what your audience wants. Use social media as the method by which you become an important industry expert from whom your audience seeks information. The following tips are used by industry experts, large organizations and businesses alike to drive traffic from social media to their websites. No need to reinvent the wheel, these ten tips work.
1) Become a Thought Leader
It may seem strange that the more popular you can become off the Internet, the more popular you will be on the Internet and the more people will connect with you, follow you, and then go to your website. Spread yourself around, write for other popular blogs, magazines, and newsletters then cross promote. Accept speaking engagements outside of the Internet but record them, and put them on YouTube.com, embed the recordings or links on your site, and share via social media. Write a book, and use that as your calling card.
2) Create an Interactive Community
People love to talk to each other about issues that affect them. If you really want to offer a huge benefit to your customers and potential customers, form a community around them. Create a message board that is interactive and generates a lot of visitor activity and participation. Promote the board, which will promote your website – thus gathering not only more traffic the first time you promote the forum, but if it’s active people will also come back again and again.
3) Don’t Forget SEO
Search engine optimization is a very important component in any online marketing strategy. Optimize for social media by including the right keywords, the right metadata, and including information about images, content, and more, so that you can be found. Remember to focus on both on-page and off-page SEO for best results.
4) Engage on Social Media
You can’t just open a social media account, fill out a profile, start blasting updates and expect any results unless maybe you already have celebrity status. You need to start with a plan, understand your goals, choose your tactics, and then seek to engage with others on social media to ensure that your plans happen and your goals are met.
5) Listen to the Buzz
A really great way to use social media is to use it to listen to the buzz about your business. But don’t just listen. When you find something about your industry or product in general, or your business in particular you want to ensure that you respond with the right answers, links, and information so that you can get your message out to participants. If you don’t find any buzz, create it. Make your own groups, start your own discussions, and share, share, share.
6) Track, Measure & Adjust
Find out which types of content get more shares, more comments and more action. Know what your customers want to read. Ask them what they need to know. The more you can track the success of your campaigns the more you can improve. You can actually adjust and improve any campaign in progress if you have the right information.
7) Use Strategic Paid Advertisements
Paid advertisements can be very expensive if you aren’t sure why you’re doing it. When it comes to social media, run an advertisement to get more signups for your newsletter or more likes on your Facebook Page. Then market your products and services to them that way, rather than using the ads as a way to market your product directly. While at first you may not notice much of a change in traffic, you will over time because you’ll have them in your marketing funnel.
8) Use Varied Content on Social Media
Mix up what type of content you share and add to your social media updates. Use newsworthy content, evergreen content and content in different forms like video, infographics, and text. You want to write a blurb before each share in order to pique the reader’s attention and share high-quality, relevant content on a regular basis.
9) Work with Influencers
There are always going to be “rock stars” in every industry that are well known and who can highly influence your audience. Researches who these people are, connect with them, and find ways to engage with them in a way that helps you leverage their audience to spread your message. If you can get an influencer to recommend your products and/or services to others, your traffic will explode.
10) Present Content with Strong “Call to Actions”
Never send out any content on social media without a call to action (“CTA”). Your CTA must be varied, and to the point. Don’t beat around the bush. If you want your audience to share your infographic, ask them to. If you want your audience to “like” your post, ask them to. If you want your audience to click through to read the rest of something on a website, ask them to. Finally, if you want them to buy something, ask them to buy it. Tell them the benefits of doing so, and ask them to do it.
It’s clear that social media can be an important avenue to gain more traffic to your website or blog. But, it’s not going to happen automatically. You are going to have to work a little bit more to get the ball rolling. Fortunately, these tried and true tips really do work. By using them you will drive more traffic to your website from social media. Not only that, if you’re clear on your message you’ll drive targeted traffic that is ready to answer your calls to action.
There are a handful of big players in the social networking world. Twitter appears to be one of the sites that continue to grow in popularity. In fact, according to research compiled by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges?
What Is Twitter?
Put simply, Twitter is an online social networking and microblogging service that lets you send and read “tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed links which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.
You can also make your tweets sharable by using the hashtag. The hashtag is the symbol # and it identifies the keywords for your tweet or post. Here are a few examples:
* 10 tips to help you with your tax return LINK #taxreturn #taxtime #taxes
People can search for your keywords and be led to your Twitter profile where they may follow you and/or share your links with others.
The Power of the Masses
Twitter continues to grow in popularity for a number of reasons. The first is that it is incredibly easy to use. Messages take seconds to write, share, and read. We’re a rushed society with little time to peruse long content. If something can be said and shared in just a few characters, we’re thrilled.
So in addition to Twitter being easy to use, it’s also simple to share messages. One click of a “retweet” button and you’ve spread the wealth. That means, as a business owner, if you’re able to provide a tweet with value and benefit, it stands a good chance of being shared. Each time it is shared by someone, you’re reaching a larger audience. One tweet can quickly be viewed by thousands of people. The website traffic possibilities are astounding.
Finally, the folks over at Twitter are continually striving to add value to the site to make it more user friendly and to provide more features. Their partnership with Vine means that people can now easily make and share six-second videos on Twitter. It’s just one more way Twitter is providing value and allowing people around the world to communicate.
Business owners looking into marketing with social media may want to take a look at the benefits of embracing Twitter. It’s one site that is used by people of all ages and demographics. It continues to grow and provide value.
Chances are you’re putting a lot of time, energy, and effort into your blog or website. Are you getting the results that you want? Are you achieving your online business goals? If not, you may not be making the most of your website or blog.
Test, Test, and Test Some More
The best way to make the most of your website or blog is to test what works and what doesn’t. There are many different things you can test and ways to test. Test headlines, test calls to action and test different content formats.
For example, your audience may respond more energetically to video content than they do to print content. Or maybe they prefer reviews over “how to” articles. Testing is the only way to know what your audience is responding to. Once you know, then you can adapt your strategies and tactics. Split testing is often the easiest method to test.
Analytics
Analytics are almost a website or blog essential. They tell you who visits your site, how long they stay there and what pages they navigate to. Analytics can also tell you the organic keywords used, or the link used, to find your website. Google Analytics is a free tool that makes it easy to create an account and then literally cut and paste a piece of code into your site’s code.
Just cutting and pasting code isn’t enough, though. You need to also review the analytics and base your strategy and decisions on the information. For example, if you find out that the majority of your visitors come from the south then you might create more content, promotions, and offers that appeal to that region.
Facilitate Engagement
If you’re not encouraging participation, comments, and interaction then you’re missing out. Create systems and opportunities to connect and allow conversation. Blog commenting is a start.
However, the posts need to ask questions and motivate responses. Even more, you want to reply to comments in a thoughtful manner that motivates more comments and feedback. Plug-ins that create forums, chats, and social media participation are another means to facilitate engagement.
To make the most of your website or blog, you want to create a stronger connection with your audience and visitors. By testing, using analytics to track the results, and by creating opportunities for conversation, you’re able to take your site to the next level. It strengthens your relationships with your audience and helps increase traffic, opt-ins, as well as conversions and sales.
What have you found to be helpful in developing your web presence? Are you blogging? I have found that sharing my blog posts on my social media platforms works well for my business perhaps it might help you if you haven’t tried it.
Confused on the best ways to approach your online marketing? We offer one-on-one coaching to help you with navigating the sometimes confusing options of online marketing. Contact us today! https://strategizeyoursuccess.com/staging2/coaching-consulting
LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, business owners looking to attract prospects and connect with industry professionals can also utilize LinkedIn in a productive and prosperous way. LinkedIn is a platform that has worked exceptionally well for me to reach my target audience. So let’s take a look at this platform a little closer.
What Is LinkedIn?
LinkedIn is the world’s largest professional network with 225 million members in over 200 countries. It’s a social networking site that offers professionals a number of benefits and features. It began in concept in the living room of the owner and was launched in 2003. Ten years later it is a thriving social networking site that can be used in a number of business building ways.
The Many Features and Benefits of LinkedIn
Company Pages – The first element of LinkedIn is that it allows business owners to create Company Pages. Unlike Profile Pages, Company Pages comes with analytics as well as an ability to share meaningful content and promote your business. If you have a business and are on LinkedIn I’d advise taking this extra step.
LinkedIn groups – This feature may be one of the most beneficial because it allows you to join groups that are specific to your audience and your industry. Within a group you can connect with other professionals and prospects to build an audience. Groups support conversations, article posting, polling, and display group icons on your Profile Page to further enhance your connections. If you feel comfortable enough with LinkedIn you can start your own group.
Advertising – Like many social networking sites, LinkedIn offers advertising options for members. You can reach a targeted audience with ads that you can test and track for best results.
Marketing solutions – LinkedIn offers a professional membership that goes above and beyond the standard membership. You can then utilize features like their Marketing Solutions program that also lets you create specific messages for your audience through targeted content marketing.
Integration – Finally, LinkedIn is a site that understands you want to make the most of your social networking efforts. You can integrate many social media management sites with your LinkedIn pages. Integration saves time and maximizes your results so you can write and schedule posts, manage comments, and monitor analytics from one place. However, being active in the conversations that occur in groups for instance is key to having success on LinkedIn.
Creating Content for LinkedIn
It’s important to remember that while you can integrate your social marketing efforts, LinkedIn has a unique audience. It often makes sense to create unique content for LinkedIn followers. They tend to be professionals and their needs may be different than your general audience.
People tend to trust the information they find on LinkedIn more than other sites. This simple fact can help you build tremendous authority and credibility in your niche. If you’re not using LinkedIn to grow your business or you’ve let your profile lag, consider giving this top rated social media site the attention it deserves.
Looking to create a brand on social media? We can help. Check out our social media products for more information. We make it easy.
Social media marketing is one of the most powerful tools business owners have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet their needs.
So let’s take a look what you should be considering when utilizing social media for your business.
Identify Your Purpose and Goals
Why are you using social media and what do you hope to accomplish? There are many different reasons to use social media. You may use it to sell products, to build your opt-in list, or to drive traffic to your landing page. Do you want to generate new leads or build relationships with your existing prospects and clients? Consider both your long-term and short-term goals.
For example, if you want to build your opt-in list with social media marketing, how much do you want to achieve by the end of this month and what are your goals for the next three years? Setting the right goals for you and your business will help you create a social media marketing strategy that’s effective and productive.
Identify Tactics to Support Your Goals
There are different tactics to consider based on your business goals. For example, if you want to drive people to your opt-in page then you may want to hold a contest or sweepstakes that motivates people to sign up (be sure to check social media platform rules). You may also want to create a content marketing strategy specifically for social media that identifies you as an authority and promotes your opt-in offer. Once you’ve identified a tactic that works for your business, create an action plan and timeline.
Identify Your Brand Message
What message do you want to convey on your social media page(s) and how do you want to communicate it? Keep in mind that your message and brand should support your other branding efforts. However, your approach can be different on social media.
Finally, assess your resources and leverage technology. Identify the tools and technologies that can help you achieve your social media marketing goals. For example, there are services that automatically publish a link to your blog post on all of your social media accounts. There are also plug-ins that can be added to your website or blog that help visitors connect with you on social media. Take advantage of technology it will help you achieve your social media marketing goals and save you time and money.
At Strategize Your Success we help our clients reach their goals with technology so that they can build a stronger and more profitable business. Contact us today if you need help with strategic planning, branding or technology. Also, check out our resources page for additional tips.
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
Your Website
The foundation for your business online is a website. You must have an online presence these days to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront.
The type of website you build depends largely on your business model. There are a lot of options so if it becomes too overwhelming we suggest you get the advice from an online marketing coach or a company that does website design. You can also use the web to do research on your own but this method might take you longer.
SEO – Search Engine Optimization
Great, you have a website. Now what? Now you need people to visit your website and you accomplish that with what’s called “SEO.” It’s a strategy that embraces keywords and keyword phrases to attract the attention of the search engines, which in turn helps your prospects find you. This is what all online businesses strive for. You want to be found on at least the first two pages on any web search. After that it’s difficult to get the attention of people doing the search for your specific keywords.
For example, if someone wants to buy a new big screen television they might type “Big Screen Television Reviews” into their search engine of choice, Google for example. If you’ve optimized your site for that keyword phrase, they may find your site and stop by for a visit. If your site is built for conversion then you have a good chance at getting that person to stay and possibly purchase from you and not your competition.
Email Marketing
What does a visitor do once they’ve stopped by your website? How do you ensure you are able to connect with them, motivate them to visit again, or trigger a purchase? You get their email address. Then you have the ability to connect with them on a consistent basis and build a relationship, sell products or services, and provide value. There are different ways to gather email addresses. You might offer a free report or book that is delivered digitally. You might ask them to become a free member or to subscribe to your newsletter. We recommend using AWeber as an option.
Social Marketing
Social marketing involves connecting with your prospects on social sites like a blog, Facebook, Twitter, and even Pinterest. The key is to provide value in the form of thoughtful commentary, information, and sometimes by entertaining. You build a relationship of trust and authority which in turn motivates visits to your website and/or purchases.
All of these elements are tactics that can work effectively together. For example, you can promote your newsletter on your Facebook page. The key to making them all work well together is to create an online marketing strategy. Online marketing is a powerful way to build any type of business. Learn the fundamentals and thrive!
If you are looking for assistance with online marketing, social media or website development contact us today. We offer both coaching and consulting and our experience will save you time and money.
Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your business.
Video
The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages to welcome visitors and connect with them on a more personal level.
If being in front of a camera is not your thing I understand consider taking a Power Point Presentation and make it into a video.
Consider creating a video series and a channel to add some interest to your business.
Membership Features
Adding a membership feature to your business model and your website can help you build a community. Membership can be free and provide a number of different features and benefits.
For example, you can use a membership to share more content or more product offers and promotions. You can use a membership to help your prospects and customers connect with each other, ask questions, and build relationships.
You can also use it as a means to provide a little more value to those who take the time and energy to join. There are a number of plug-ins that you can use to add membership to your blog or website. On our resource page you can find a link to WordPress eMember but there is also Wishlist, Optimize Press and Member Mouse to mention a few. You will need to check out the features and cost to determine which is best for your situation.
Mobile Applications
More and more people are buying smart phones. As this trend grows, so too does the opportunity to market with mobile applications. Just about any business model can brainstorm an application that provides value and draws attention to their website and business.
For example, a business coach might create a mobile app that helps business owners track their goals. A virtual assistant might create a ‘helpful tip of the day” application. A fitness blogger could create a fitness motivation tool. Check out this post from Mashable it lists a variety of platforms for building mobile apps.
There’s no end to what you can create. It doesn’t have to be complicated to provide value. In fact, some of the most useful applications are the simplest. Take a look at your audience and consider how you might meet their needs with technology. You can sell the application or give it away for free and profit from the advertising. Additionally, you’ll build awareness for your business and attract more life into it.
Content, Events and More
Finally, you don’t have to take extreme measures to attract more life to your business. You can create a new content series, free report, or hold a webinar to build interest. Look to your audience first and evaluate how you can provide the most value and benefit.
I hope these ideas helped you to think about ways to make changes in your online presence. If you have some other great ideas please share them in our blog comments.
At Strategize Your Success we help our clients make change with a variety of services to simplify their online marketing.
If you need tweaks to your WordPress site, graphic designs, more attractive handouts for your presentations or even a new look for your social media covers we can help. Check out our services!
