Online Marketing Tucson

  • Why Do I Need to Brand My Products?

    Why Do I Need to Brand My ProductsThere are literally millions of products on the market today.  What makes yours stand out from the others?  If the answer is nothing, you need to brand your products.

     

    Branding is a way of getting your product in the minds of customers all over the world.  You could walk up to someone in Europe and they would know what Pepsi was.  Or, better yet, ask someone to name a soft drink and they would think of popular brands like Pepsi and Coca-Cola.  That is how much we are into those two sodas.

     

    Whatever you are selling, there is someone else selling a variation of that product as well.  What hope do you have of gaining a share of the market?  Your hope is in branding your product. 

    Brand Your Product

    To brand your product, you will need to ask yourself a few questions.  First, what is the business all about?  There must be a reason that drives you to sell your product.  Is it to provide good quality clothing, books or a beauty product to the consumer, then let that be the key to your brand strategy.

     

    All products need a logo.  Without one, that shirt you are trying to sell is just another shirt.  The logo will remind people of your products and also say something about the company’s mission.  For instance, Hanes has branded itself as tagless.  So you could say their mission is to make you more comfortable because there is no tag on their product. 

    Slogan or Tagline

    Do you have a slogan or tagline?  When people relate to Adidas they think, “Impossible is Nothing.”  For Visa, they hear, “More people go with Visa.”  With M & M’s it’s “Chocolate’s Better with M”. Those slogans say something about the product. 

     

    Determine what sets your product apart for others of its kind and play to that strength.  Being unique is difficult in business, but it can be done with a good branding strategy.  The uniqueness will get your product noticed through a marketing campaign.  It won’t benefit your business if you have a good product and no one knows how good it is or can find it.

    Stand Out Among the CompetitionWhy Do I Need to Brand My Products

    Without branding, your products are just one of a hundred or a thousand others on the market.  If you can back up the claims about the product, creating a brand can help you to get it into households and businesses.

     

    Branding your product will make it stand out among the competition.  Branding is not an exact science but it can boost the sales of other lesser-known products in your inventory when your premier product catches on.  In business we are always looking for a way into the inner sanctum of profit, and branding is the beginning. 

    Do you need help with building your brand? Do you need a logo, website development or company identity? Give us a call. We offer a complimentary 30 minute strategy consultation and we know the struggles entrepreneurs face.

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  • Ambition and Determination Can Help Businesses Succeed

    Ambition and Determination

    Success in business takes determination.  One must be motivated and willing to work hard in order to get a business going strong.  Ambition is one of the key factors in how quickly and how much a business will grow.

    It takes ambition to even consider starting a business.  Those who make their business dreams a reality have already fought and won half of the battle.  So when we have doubts as to whether we have what it takes to make it, we simply need to look inside ourselves.

    Every Business Has Hard Times

    As a coach working with other entrepreneurs I see that all businesses go through growing phases, there will always be times when things look doubtful.  Few businesses are overnight successes.  It takes hard work and lots of marketing to get things started and going strong.

    Growing pains can really take their toll on new business owners or even intermediate ones.  They can make us want to throw in the towel, and some do.  But if we can get back the motivation that made us determined to start our businesses in the first place, we can tough it out and come out on top.

    How Can I Re-kindle My Ambition?

    When we’re caught up in the negative things that are happening, it can be easy to forget why we’re doing what we’re doing.  Stepping back and analyzing our reasons, goals and achievements can help us get in a better state of mind.

    • Think about why you went into business.  We all have different reasons.  Remembering them can give us the incentive we need to make it work.
    • Revisit your goals.  If you’re not achieving them, figure out why.  Did you set them too high, or was there something you could have done differently to meet them?  Once you’ve figured it out, adjust your goals accordingly and move on.
    • Make a list of the positive things you have achieved.  You may not have gotten as far as you would like by now, but if you’re moving forward at all, you’re going in the right direction.
    • Get a Coach or a Mentor to be your personal Cheerleader.
    • Network with other business owners. Maybe form a support network or mastermind group.

    Ambition and Determination

    Don’t Let Adversity Get the Best of You

    When things get in the way of reaching our goals, it can be tempting to give up.  But that’s when we need to reach for our ambition the most.  If we want to badly enough, we can overcome obstacles or find another way to achieve what we want to achieve.

    Once we’ve overcome an obstacle, we can look back on the experience for motivation.  Once you’ve made it through one thing that seemed impossible, you’ll have more confidence to take on the next challenge. Remember the word “IMPOSSIBLE” and think “I’M POSSIBLE”.

    When getting a business off the ground, you may question whether you have the ambition you need to succeed.  Many business owners do.  But if we look inside ourselves, we can find our ambition and do amazing things with it.

    At Strategize Your Success we help entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 15 minute Discovery Session.

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  • Marketing Mistakes

    Business is a combination of talent and hard work.  The talent can only take you so far, so begin by doing your homework.  Every business benefits from advertising in some form or another.  The key to becoming a name that people can trust is to let them know who you are and what you stand for.  Here are a few marketing mistakes that, if avoided, will spare you much grief and money.

     

    social media planning1.  Not having a marketing plan.  What is a marketing plan?  It is the way that you will go about promoting your product or service.  Just like you wouldn’t begin to get serious about your business without a definite plan, it is best not to approach the marketing of your product without a plan.  When a product is promoted well, sales increase.

     

    2.  Putting all your eggs in one basket.  This old saying seems to work in a lot of situations and marketing is one of them.  You may find a strategy like email marketing that has been successful for you.  But, don’t base your entire marketing plan on that one strategy.  In order to grow, diversification is the answer.  By not exploring other options, your business will become stunted in no time.

     

    3.  Ignoring the value of networking.  For business, networking is invaluable.  It is the way that entrepreneurs get together to pick each other’s brains.  During these “meetings of the minds”, partnerships are struck.  You can find someone who will complement your business with a new idea.  Joint ventures mean more profits for everyone.

     

    4.  Working as a force of one.  All businesses need support in some form.  There are not enough hours in the day to do it all and still make money.  Outsourcing can be your best friend.  You can outsource for practically anything that you need.  Hire someone to design your web page, answer your emails, and organize your invoices.  When these tasks are taken care of, more time can be devoted to marketing the product in new and creative ways.

     

    5.  Cutting back on your marketing budget.  When business is slow, we can panic unnecessarily.  We want to save as much money as we Successcan until things pick up again.  Since business is down, we might decide that we don’t need to advertise as no one is buying.  That is the worst mistake we can ever make.  This is the time to use our extra minutes in the day to beef up that marketing plan to appeal to a wider net of customers.

     

    Have you already made some of these marketing mistakes?  No worries. In this world most things are fixable.  Begin again, but this time with the knowledge of what not to do.

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  • Marketing Mojo

    Marketing ChoicesThe term “mojo” can mean different things to different people.  For some, it means being “in the swing of things” or on top of their game.  When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them.
    Having this mojo is very desirable.  When a business owner is having fun with their marketing, it won’t seem like a chore at all.
    One of the easiest ways to develop marketing mojo is for a business owner to fully know their product.  What are the product’s best features?  What can the product do that the competition’s product can’t?

     

    Setting mini marketing goals can be a fun way to stay on track.  Constantly setting and meeting new deadlines will help raise confidence and that will definitely get your mojo running.

     

    These mini goals can be based on tasks that need to be done, such as writing your monthly newsletter or spending an hour doing some social networking.  They can also be based on new things you would like to learn.

     

    Learn By Doing

     

    One of the best ways to build your marketing mojo is to just do it.  Instead of spending hours of your time reading up on the latest marketing techniques and then debating over which will benefit your business, try different ideas out as you go.

     

    By testing the waters yourself, you can better judge what is going to be worth your time and what needs to be tweaked to suit your product.

     

    Don’t be afraid to experiment or modify marketing ideas that you have discovered.  Changes to the standards are what give companies an edge in their marketing strategies.

     

    Even if the tactics you test out do not work for you, analyze why they didn’t quite pan out and see where you can build on the strengths and weaknesses.  Those with real marketing mojo learn from their mistakes and downfalls, creating a better plan for the next effort.

     

    Watch Pros In ActionModern business concept

     

    Feed off the marketing mojo of others to help build your own.  Watching the marketing strategies of those who have already found success is a great way to build your business’ arsenal.  What works for them just might work for you as well.

     

    Networking with other business owners both in and out of your own industry can really pay off with new marketing tips and ideas.  Ask for their advice or just keep an eye on what they are doing to present their own product to the world.

     

    Set goals for yourself, try out new ideas, learn from others and above all, have fun with your marketing efforts.  Before you know it, you’ll have your own marketing mojo working and will be reaping the benefits of your success.

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  • Finding Inspiration for Marketing, Products and Services

    Inspiration is very important to entrepreneurs.   It can provide motivation to get them through the tough times.  It can spark ideas for new products, services, or marketing efforts.  Or it can simply make an ordinary day a little brighter.

     

    Although we may not realize it at first glance, inspiration is all around us.  It can take many forms, and it can show itself in things that look like the exact opposite of inspiration.  By keeping our eyes open and looking at things in the most positive light possible, we can find all sorts of inspiration in everyday life.

     Baby Steps

    Kids

     

    Children are a wonderful source of inspiration.  Whether they are our own, a friend’s or a family member’s, kids never cease to amaze.  Small children are especially inspirational, because they have so much to learn and tend to keep at it until they get it right.

     

    For example, think about a child who is learning to walk.  It’s certainly not something that happens overnight.  First he gets up on his knees and crawls, and then when he’s mastered that he pulls himself up and stands.  Eventually he’s holding onto things and taking small steps, and before you know it he’s walking all over the place on his own.

     

    Kids go through many similar learning processes.  When they find something they want to do, they keep at it until they get it right.  If a child can be that motivated, so can an adult, right?

     

    Think about a new business.  Doesn’t it remind you of a young infant or child? It needs to grow and evolve and learn to stand on its own.

    Desert cacti Nature

     

    Nature is a beautiful place to look for inspiration.  There are tons of examples that entrepreneurs could follow from plants and wildlife.

     

    Beavers work together to build and repair dams.  Plants sometimes grow and flourish in places that we would never dream that they could.  I live in the desert and it amazes me how cacti grow in rocky areas.

     

    Birds search high and low until they’ve found everything they need to build nests for their babies.  These are just a few of the things in nature that can inspire us.

    Theater 

    Art and Entertainment

     

    Inspiration can often be found in art.  Just looking at the artistry and craftsmanship of our favorite pieces can be inspiring.  The attention to detail can inspire us to put the same amount of effort into the things we do for our business.

     

    The movies and television shows we watch and the music we listen to can provide inspiration.  Think of some of the media that you may have watched recently that left you moved, encouraged and motivated.

     

    These are just a sample of the things that we can look to when we need inspiration.  If we look at things in the right way, we can find inspiration all around us.  This inspiration can then be channeled into our business endeavors, giving us the fuel we need to succeed.

    At Strategize Your Success we help entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.
    https://strategizeyoursuccess.com/staging2

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