Businesses, like everything else, need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Often simple steps can help you attract more life into your business.

Video

The majority of business owners share an occasional video. However, by creating a video channel on YouTube or Vine you can reach a new audience and add some life to your business. You can even use short video messages on your sales and landing pages to welcome visitors and connect with them on a more personal level.

If being in front of a camera is not your thing I understand consider taking a Power Point Presentation and make it into a video.

Consider creating a video series and a channel to add some interest to your business.

Membership Features

Adding a membership feature to your business model and your website can help you build a community. Membership can be free and provide a number of different features and benefits.

For example, you can use a membership to share more content or more product offers and promotions. You can use a membership to help your prospects and customers connect with each other, ask questions, and build relationships.

You can also use it as a means to provide a little more value to those who take the time and energy to join. There are a number of plug-ins that you can use to add membership to your blog or website. On our resource page you can find a link to WordPress eMember but there is also Wishlist, Optimize Press and Member Mouse to mention a few. You will need to check out the features and cost to determine which is best for your situation.

Mobile Applications

More and more people are buying smart phones. As this trend grows, so too does the opportunity to market with mobile applications. Just about any business model can brainstorm an application that provides value and draws attention to their website and business.

For example, a business coach might create a mobile app that helps business owners track their goals. A virtual assistant might create a ‘helpful tip of the day” application. A fitness blogger could create a fitness motivation tool. Check out this post from Mashable it lists a variety of platforms for building mobile apps.

There’s no end to what you can create. It doesn’t have to be complicated to provide value. In fact, some of the most useful applications are the simplest. Take a look at your audience and consider how you might meet their needs with technology. You can sell the application or give it away for free and profit from the advertising. Additionally, you’ll build awareness for your business and attract more life into it.

Content, Events and More

Finally, you don’t have to take extreme measures to attract more life to your business. You can create a new content series, free report, or hold a webinar to build interest. Look to your audience first and evaluate how you can provide the most value and benefit.

I hope these ideas helped you to think about ways to make changes in your online presence. If you have some other great ideas please share them in our blog comments.

About Wanda Baader

Wanda Baader is a online marketing and business strategist, speaker and consultant. She is the owner and founder of Strategize Your Success, a full service marketing agency. She enjoys working with entrepreneurs, non-profits and small business owners who need help with their online marketing, social media and Wordpress website development.