What’s “Client Attraction”?

Do you know what client attraction is?  It’s about making the right client connection with everything you do in your business.  Targeting, positioning and figuring out your unique selling proposition are all about attracting the right clients.  When there is synergy in your business “client attraction” is like honey in a pot it will attract bees.  It happens because you have set up your business so that your ideal client knows exactly what you are conveying and that they are in the right place to get what they are looking for. 

So who is your ideal client?  Do you know your demographics?  You hear people say that everyone is my client.  No way!  Not everyone wants what you have and not everyone will be attracted to your business or maybe even your personality. The more you can narrow down your “niche” the better it will be for your business.  After all what’s the point in advertising to potential clients who are not in your ideal “niche” or “market” it’s a waste of your money and time.

Are you doing everything you can to get prospective clients to feel as if they know you?  It’s the old adage of the” know, like and trust” approach in marketing.  People feel more comfortable spending their hard earned money with people that they have gotten to know even if it’s through that a company’s marketing efforts.  Think about how you buy.  Would you prefer to trust a business that has been advertising in your local market since you were a kid or the person that you never heard of?  Sometimes creditability comes from something like a media presents or longevity.  They can hold a lot of weight with the market.

How about blogging or social media?  If you see someone who is consistent in their marketing approach do you feel a certain connection?  What if they have lots of followers?  Does that provide you with social proof that they must know what they are talking
about? So the same is true for you and your business. 

Here’s an example. Recently on Facebook, I asked for a reference for someone who does weed control in my area.  I had about 12 suggestions in under an hour.  What was I looking for?  Someone who was referred to over and over again. Those were the companies I narrowed my inquiries to.  There is an old saying “cream rises to the top” and I was looking for the “cream”.

If you put a conscious thought into your client attraction efforts your marketing whether it’s in print or on the web will become a fine tuned selling machine of whatever your company sells or services it provides. If you haven’t a clue as to what you should be doing or you’ve put forth effort without a return then maybe it’s time to get some help. Check out the “Success Blueprint to Client Attraction”  course.