Productivity

  • 5 Ways to Rewire a Bad Habit to a Good One

    Back in 2005 before starting my Marketing Firm I owned a professional organizing business. During my work in this industry I saw a lot of people struggling to get their personal and professional life organized. These people were young, old and in between. Many were professionals but some were retired or stay at home parents. So, you can see everyone can fall into having bad habits no matter where they are in life. I’m not a fan of the word bad but when it comes to this topic, I’d rather not sugar coat it.

    Basically, being disorganized is just a series of bad habits or routines that need to be rewired into good habits. We all have bad habits; it’s a fact of life because we’re human and imperfect. The good news is that bad habits can be changed with some discipline and work. Yes, I said it. It takes effort to make changes and rewire our brains into doing things differently. Changing bad habits doesn’t happen overnight but simply acknowledging them is the first step towards change along with making up your mind to do so.

    Messy Computer

    So, what are some bad habits? Here are a few examples.

    • Not creating a plan of action for the work that needs to be done
    • Setting lofty goals and timelines that are unrealistic
    • Overeating or eating the wrong types of food
    • Letting your inbox get full and out of control
    • Not practicing self-care
    • Lacking organization in the space you live or work in
    • Not getting back to people who call or email you in a timely fashion

    Maybe you recognize some these or have other bad habits that need to be tamed but how do we go about doing that?

    One quick tip: Don’t try to change multiple bad habits at once. Choose one behavior or area to focus on and work on that first. When you feel that bad habit has been changed for good, work on changing another – or work on incorporating good habits into your daily life.

    Here are some tips for creating good habits.

    1. Keep the temptation out of sight. If you have a problem with overeating junk food, for example, keep those tempting foods out of your home. Avoid those aisles at the grocery store. Step away from the snack table when you’re a guest at someone’s house. If your temptation isn’t visible, then you’ll get used to not having that temptation in your life, which forms a good habit of not overindulging.

    2. Reward yourself (positive reinforcement). If you want to be get organized, schedule an activity they you love doing like a day at the spa or whatever is your thing for about 6-8 weeks out as a reward, provided you stay true to your organizing goals you will have a wonderful reward to look forward to. Now use this reward, to stay focused on the goal of organizing your life/spaces that you live or work in. Also consider rewarding yourself for incorporating a good habit into your life as well and choose small, simple rewards that fit your budget.

    Money Jar

    3. Give yourself a consequence for the bad habit (negative reinforcement). If you have a habit of not getting back to people in a timely fashion, try charging yourself a fee for every time you forget. Keeping in mind, that it’s costing you way more in revenue because this habit can be making you lose clients and opportunities. Collect that money in a jar so you can see it as a reminder that you need to get better at that task. We all get into ruts and routines that we need to take charge of and not let them take charge of us. When you haven’t contributed to the jar in a month’s time, take that money and give yourself a reward. Tell your team members at work, your friends and family, too, so they can help keep you accountable. Sometimes we’re so used to doing bad habits that we don’t even notice when it happens. Giving yourself a consequence forces you to be more aware of your behavior and eventually eliminates that bad behavior.

    4. Track your daily habits. Whether you choose good old paper and pen or a sophisticated app on your phone, tracking your habits puts them in the forefront of your mind and you’ll also feel accomplished at the end of the day. For instance, if you’re exercising daily, mark down what you did and for how long. If you’re stopping your procrastination, mark what time you started work. If you’re unplugging more from something like social media, use a calendar to jot down when you turned your app off and how long that lasted. Visual cues that you’re succeeding in busting these bad habits can go a long way to make you feel proud and accomplished, which will positively reinforce this new behavior.

    5. Ask for an accountability partner. Do you have a mentor, business coach or friend who can help monitor your success? Do you have a nutritionist who can help create healthy meals? Do you have a business partner or friend who you help turn your business struggles around? Or do you feel comfortable posting certain struggles or challenges on social media, so your followers then become your accountability partners? Keeping your struggles and goals to yourself often makes it easier to cheat; however, if you tell other people what you’re trying to accomplish, then you’ll focus more on the new behavior, which eventually will overtake the bad behavior.

    I hope you found these ideas helpful. Again, remember that rewiring your brain and changing daily routines takes time so be kind to yourself. Best to you and your endeavors.

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  • Systemizing Your Business for Success

    When you look at a successful entrepreneur or business owner do you ever wonder how they manage to get it all done?

    The answer is they have systems in place.

    It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

    No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

    • Work faster and produce more
    • Produce higher quality results with fewer mistakes
    • Easily outsource the tasks you don’t like to do

    The Magic of Templates

    How many times do you answer email from potential clients? What about responding to customer concerns?

    These tasks and become more effortless when you create fill-in-the-blank templates that can be re-purposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access for you and your support staff.

    While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

    Checklists Prevent Mistakes

    Planning

    It might seem counterintuitive, but when you perform the same tasks repeatedly, it’s easy to miss a critical step. You might think you paid your bills this month—you might even remember doing it—only to look back and see it was never completed.

    But when you implement checklists, it’s suddenly much more difficult to miss an important task.

    You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

    Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

    And if you’re techie, make a video tutorial and show the steps with an over-the-shoulder training.

    Automated Follow-Ups Make the Next Step a

    No-Brainer for Systemizing

    As any smart business owner knows, the key to passive income is a well-established (and full) funnel.

    So of course, you’ve optimized your opt-in pages and monetized your download pages and have encouraged more buyers through well-placed upsells and down sells.

    But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?

    If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.

    Segment Your Audience in Your Email

    to Save Time

    Many autoresponder services allow you to target emails based on reader action. Want to send a follow up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing. Of course, you need a more sophisticated email service like Constant Contact.

    http://www.constantcontact.com/signup.jsp?pn=strategizeyoursuccess

    These tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel. Knowing your audience takes the guess work and time out of mailing to those who have no interest in specific products, services or events.

    Segmenting your list in the long run will save you time and produce higher quality prospects for your business. The more hands-off you can make your systems the more time you will have to do the higher-level work that makes your business more money.

    Making small changes in your business can yield big returns. Systemizing as much as you can like other successful entrepreneurs will help you be more productive and make less mistakes.

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  • When Should You Begin Outsourcing?

    More and more entrepreneurs are starting businesses as solopreneurs.  Many of them begin with no employees, leaving every aspect of the business on their own shoulders.  While this is certainly an inexpensive way to start a business, it’s not always the most efficient.

    young successful business woman working at home / office

     

    Fortunately, there is a way to get around hiring full-time employees.  It’s called outsourcing.  That simply means hiring a third party to perform work for you on a contractual basis, not as an employee.  By outsourcing, you get the benefits of not having to do everything yourself without hiring an employee you may not need all the time.

     

    How Do I Know When I Need to Outsource?

     

    As long as you have the means to pay an independent contractor to do the work you need done, it’s never too early to outsource.  But many business owners prefer to go it on their own until they absolutely have to let go of some of the work.  Here are some signs that you might do well to consider outsourcing:

     

    • You run into something that your business needs but you can’t provide.  Maybe your accounting has become more complicated than you’re comfortable with, or maybe you need a coder to work on your website.  If there’s something you’ve been doing without because you can’t do it yourself, outsourcing may be in order. 

    • Everyday tasks are becoming more than you can handle.  If your emails and phone calls are going unanswered, your customer service is suffering, and you can’t even make time to empty the trash, it’s time to get help.  Depending on your needs, you could hire a virtual assistant or a temporary in-house assistant. 

    • Your workload is getting overwhelming.  You might be taking on too much work.  Then again, if you had someone to handle certain aspects of your projects, you might be able to handle everything you have and more.  If you design websites, for example, you could outsource the content writing to a writer and the graphics to a graphic designer. 

    • You have no time to spend with family or participate in leisure activities.  Everyone has things they enjoy doing outside of work, and just because you own a small business doesn’t mean you should give that up.  Outsourcing can take some of the burden off of you and allow you to do more of the things you enjoy.

     

    Outsourcing is not a sign of weakness.  It is a sign that you know how to handle your workload efficiently.  It can allow you to take on more work than you could on your own, and that means greater profits.  Whether it’s everyday tasks or projects requiring great expertise, outsourcing as needed is good for your business.

    At Strategize Your Success we help entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.

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  • Being a Business Owner Can Be Overwhelming

    Overwhelmed
    Starting a new business is fun.  It is exciting to think that you will be your own boss and make money.  These are all good things about business life.  On the flip side, being a company of one can get to be too much at times.  No one wants to admit when they are in over their heads, but if the business is to continue to thrive, knowing the warning signs and getting help is vital.

     

    Do you waste more and more time each day?  This is not a slight.  We all waste a fair amount of time, even with our businesses.  Wasting time could be spending too much time answering emails or looking something up on the Internet.  It could be taking thirty minutes to write up a “To Do” list and then only doing one or none of the things on it.

     

    This could be a sign that the business is overwhelming us.  Instead of jumping in and tackling the tasks that need to be done, we avoid the one job we know we need to address because we either don’t have the answers or don’t want to deal with it.  Either way, our business is going to suffer as long as we hide from the task.

     

    Look to fellow business owners for help.  This is why it is important to be a part of forums and organizations that deal with your area of business.  You are not the first business owner to feel this way and you won’t be the last.  Someone out there has practical tips that can help you to get over the hurdle and be successful in your business.

     

    Does it seem that you work and work each day but the pile of work never seems to get any smaller?  This is a sign that you need help.  Take a step back and look at your business as a whole.  What is consistently not getting done?  What is the nature of the majority of the work that is left each day?

     

    Consider your options.  If emails have you bogged down, find ways to organize things so that it doesn’t take five or more hours to answer them.  Set up your work day to include an hour for dealing with emails.  During this time, you can answer, organize, flag, create drafts, and whatever else you have to do to keep the emails from overwhelming you.

     

    Is it marketing that concerns you?  Choose one area to market your business.  This doesn’t mean that this is the only area to use.  Quite the contrary is true.  Once this area gets going, explore another part of the marketing strategy.  Diversifying is necessary but not all at once.

     

    Are you overwhelmed?  Take time to discover the source and find solutions to alleviate the stress.

    At Strategize Your Success we help women entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.

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  • The New Years Game Plan for Business Success

    • Comments Off on The New Years Game Plan for Business Success
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    It’s the start of a New Year and usually the time that business owners like to plan strategies for the year. They want to increase productivity and get things done which means having a good game-plan.

    This is a time of the year that I see a lot of people reaching out to coaches like myself to get the help or accountability they need in order to achieve success.  They may have determined that the year before did not work out as well as they hoped and need to seek support from someone who may have been down the road they have yet to travel.
    Game Plan

    So let’s take a look at what steps need to be taken in order to make life easier and flow better.  First, you need to know exactly what must be done.  Second, even if you do not have a specific deadline, you must also decide when it must be done.  The third step is putting yourself to the task of doing it.

    You want to accomplish your goals, whether they are short-term or long-term.  You also want to be proud of and satisfied with the results.  When you make up your mind to not “go with the flow,” but instead take your game-plan more seriously, you are nearly guarantying success, pride, and satisfaction. 

    Some people are more organized and are used to having structure and time-management as a regular part of their lives.  If you are not used to these concepts, now is the time to implement them into your everyday life.  Whether you are working a business of your own, working for someone else, or whether your work is taking care of your family you will gain many benefits from setting up a good game-plan. Any successful person will tell you this is the key to any sustainable success.

    planningIf you have ever felt that there are not enough hours in a day to do everything you need to do, this will be a very positive step for you.  You will be pleasantly surprised with how much you can accomplish.  With a game-plan, you may find yourself getting more done each day than you usually accomplish in a week.  Not only will you be more productive, but achieving each goal will come much easier.  You will soon appreciate this all-important factor in your success.

    At Strategize Your Success we help women entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE.  

     

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  • 5 Reasons Every Business Owner Should Be Outsourcing

    In most large businesses, employees perform specialized functions.  Secretaries handle all of the filing and related tasks.  Marketing people handle the advertising and public relations.  Accountants keep the books.  Salespeople make the sales.
    3481211287_0612059a22
    Many small businesses do not have the luxury of being able to hire employees.  So the business owner must handle everything herself.  While this may work out reasonably well in the initial stages, as the business grows it gets more difficult to keep up with it all.  There are some compelling reasons that business owners should consider outsourcing.

    • You can’t learn everything.  No matter how smart you are, you simply can’t.  Even if you could, learning takes time, and there are only a set number of hours in a day.  If you try to learn every minute aspect of the things that need to be done for your business, you’re going to end up disappointed and frustrated.

    • You have a life outside of your business.  Everyone needs time to spend with family and friends, even if they’re running a business.  If we try to tackle everything ourselves, we won’t have time to enjoy the finer things in life.

    • The stress of trying to do it all can adversely affect your health.  There are enough stressors in life that we don’t need to add to them unnecessarily.  But if we put pressure on ourselves to run a business on our own with no help at all, it can really stress us out.  Besides affecting our state of mind, too much stress can cause high blood pressure and put us at risk for many other ailments.

    • People who are trained well in their fields may be able to do a better job.  If you barely know HTML, it would take you quite a while to learn how to make a good-looking and functional website.  An experienced web designer could have your entire website up and running before you were finished learning what you need to know.  In situations such as this, it makes more sense to outsource than to try to do it yourself.

    • Outsourcing can save you money.  Some tasks require special equipment or software.  If you’re not going to need these things in the future, it doesn’t make much sense to buy them for one project.  Hiring someone else that already has what is needed to get the job done is usually more economical.
     
    In many cases, outsourcing makes good business sense.  It allows us to concentrate on the things we’re best at, and it can save us time and money.  So the next time you find yourself with an over abundance of work, consider outsourcing.

    At Strategize Your Success we help entrepreneurs, coaches and small business owners with strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. 

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  • Growing a Highly Targeted Social Media Following

    We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get anywhere if you don’t have a huge following.4-a-million
    But the truth is, a targeted following is always your best bet. While you should always work toward growing your following, you can still get results from your well-cultivated following. So keeping pushing forward. It’s worth it.

    To get you started, here are some tips for growing your following:

    Invite Your Website Visitors4-b-invitation

    When someone visits your website, one of your main goals (if it’s not for them to buy a product) should be to get them on your email mailing list. That way, you can contact them directly over and over again through your list. But another thing you want new visitors and even regular visitors to do is follow you on social media. Having multiple avenues to communicate with your audience is a good thing and allows you to stay in the mind of your prospects.

    Include buttons on your site that allow your visitors to follow you directly on your main social media networks. While, it may be tempting to offer up a ton of options and include buttons for every social network you’ve joined, do consider these pitfalls:

    – By including too many choices, you decrease your chances of getting your visitor to do anything. The old saying that “the confused mind always says no,” is absolutely true.

    – Add to that, when you include buttons for networks you’re not that active on, you don’t provide a very good experience for your following.

    Instead, keep it focused and limit your follow buttons to the networks where you participate readily. In addition, include invitations to follow you on social media in your blog posts and other content. Don’t just rely on buttons in the side bar…ask them to follow you directly.

    Invite Your Mailing List4-c-email

    Asking your mailing list to follow you in social media gives you yet another way to communicate with your audience. Include follow buttons at the end of your emails, but also mention some of your interesting posts inside the emails you send. For example, if you posted a video you know they will want to see, send them to Facebook to view it. Or if you’re online and are available to chat, start a Hangout on Google. 

    Just one tip…make sure the updates you share are public. While it might make sense to make them private, so people have to follow you to see them, it can be frustrating for your subscribers. After all, your subscribers have ALREADY told you that they’re interested in your stuff and have ALREADY given you their email address. Don’t make them jump through hoops to see your additional content.

    Make Friends in Your Niche

    One of the easiest ways to grow your social networking and online following is by making friends with others in your niche. That effect is even more dramatic when you make connections with influential people in your niche. Always spend time on developing meaningful relationship with like minded people because it has a lot of benefits:

    – You can share one another’s content

    – You can share ideas and give each other advice

    – You can cross-promote products. 

    And we’re talking about meaningful relationships here. Not just simply following someone on Twitter and hoping they’ll notice your @ replies. You need to connect them directly, meet them in person or offer to help them in some way. Real relationships don’t develop through liking someone’s Facebook status, so do the work necessary to grow your network of friends.

    Get Involved an Interact

    Even though liking someone’s video on Facebook isn’t going to make you best friends, interacting regularly with people can help you get noticed. Provide useful commentary on content that is complementary to your niche, get involved and be visible. If people can use you, they are more likely to follow you.

    Of course, balance this with the importants of keeping your schedule and avoiding distraction. Always be very purposeful about your participation and you will reap the benefits.

    Remember, Growing a Following Goes Both Ways4-d-2way

    Remember, that growing a following through SM goes the other way too. Get people to share your content on social media, so you can drive that traffic back to you. Getting that traffic back from social media helps you grow your list and sell your products. 

    Always make it easy for people to share your content. Include sharing buttons on your blog posts, free report download pages and just about anywhere you publish content. The easier it is for people to spread the word, the more likely they are to do it.

    More Advice Coming in the Next Couple of Posts

    Obviously, the most important key to gaining and retaining your following is to be interesting and useful. These are huge topics that deserve some discussion of their own. So we’ll be talking about just that in the next couple of posts. Next up, we’ll examine how to be interesting by understanding your target market and really getting a grasp of who you’re talking to. Then we’ll talk about being useful and providing something unique that others in your niche don’t. When you master that, it’s much easier to grow and nurture your following.

    At Strategize Your Success we help entrepreneurs, coaches and small business owners with strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. 


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  • True Freedom: Make Your Summer Business Plan of Attack Your Year-Round Approach


    Over the last little while, I’ve shared a few tips on getting more done with less time and obviously, our focus has been on keeping things together through the many wonderful distractions of summer. But keep in mind, the approaches we’ve discussed can certainly apply all year round.

    Most of us started our businesses because we wanted freedom and really, we have it right here for ourselves when we need it. I’d like to do a little wrap up of my previous posts, so you can create the schedule for your business that you want.

    • Be Disciplined: It may seem contradictory to tell you to be disciplined when you’re actually seeking freedom, but the more disciplined you are, the more time you will have to do what you really want to be doing. Setting your work hours and planning your work days go a long way to ensuring you have time to do everything you set out to do.

    • Be Flexible: On the other hand, not everything has to be written in stone. Sometimes we take on more than we can chew. Other times, we focus on things that just don’t work and we need to make a change. Don’t be afraid to make changes that are good for you and your business.

    • Get Help: I can’t stress it enough, but don’t go it alone. If you’re doing everything, you’ll forever be chained to your computer. Hire an assistant, take on a business partner or even barter where you can.

    • Focus on What You’re Good At: When you have a team in place, it’s easy to focus on the stuff you like to do and do well. It’s much easier to stay disciplined and motivated when you get to do what you love.

    • Plant the Seeds Now: Whether you’re planning a vacation or something unexpected happens, having things in place will help you go far. That includes building your team, growing your mailing list, developing a steady stream of traffic and all the things that you need to keep your business moving along. So enjoy the rest of your summer and enjoy every moment of what you do.

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  • When Business is Slow in Summer: Think Seasonal

    A lot of people tell me that their business slows down in summer. And unless you sell vacation packages, swimming pools and water wings, I suppose it can happen. But here’s the thing…all you need to do is what those travel agents and swimming pool sellers do to get things revved up for summer. No, you don’t have to sell vacations and pools, but you do need to understand what your customers are thinking about in the summer months and cater your marketing to that.

    A few questions to ask yourself:

    What are your customers’ worries and concerns in summer?

    Are they concerned about the safety of their home while they’re away on vacation (perfect for home alarm and monitoring companies)? If you’re in the B2B market, are they worried about having time to get their work done in the summer? Grab a piece of paper and a pen to write down every worry you can think of and how it relates to your business.

    What are they busy doing?

    When you know what your customers are doing and what’s on their minds, you know how to speak to them. With a heat wave going on in a lot of places in North America right now, you know your customers are probably trying to find a way to beat that heat. How can you help them?

    What would they rather be doing?

    While we’d all love to be out lazing about on the beach, most of us probably aren’t. What do your customers really want to be doing, but can’t (but possibly could with the help of your product or services)? 

    Coming up with a summer marketing plan doesn’t require any magic or genius skills, but it does require some thought. Take the time to jot down your answers to the questions above and things become much clearer. When you know what’s on the mind of your customers, it’s much easier to deliver exactly what they want.

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  • Here’s Your Motivation to Keep Business Going This Summer

    Lost and Found: Here’s Your Motivation to Keep Business Going This Summer

    Just a short post for you today because I don’t want to keep you from getting your work done! 

    Summer should be about enjoying yourself, getting outside and hopefully getting away from it all.

    Of course, most of us don’t have the luxury of avoiding work all summer long. Sometimes, we’ve got to roll up our sleeves and get busy, but it’s not always easy if you work from home. I’m sure just about any home or Internet business owner can relate, so here are some tips to stay motivated this summer.

    Work hours are your friend: We talked about this in the avoiding distractions post, but it applies here too. When you know when you’re supposed to work, you’re more likely to do it. If you leave your days wide open and think you’ll squeeze work in somewhere, it’s less likely to happen.

    Focus on what you like doing: There’s nothing worse than dreading something on our to-do list. Not only do we procrastinate from getting that one thing done, but it can remove our motivation to do anything at all.

    Always focus on what you’re good at and enjoy. Hire others or take on a partner to do the things you despise, but they enjoy. I’ve never understood why some people love crunching numbers and doing the accounting, but I’m so glad that they do.

    Set summer goals: While you may not be working as hard in the summer as you do other times of the year, do set some goals for yourself. Set daily, weekly and monthly goals. Make them challenging, yet attainable and outline the steps you’re going to take to achieve them.

    Reward yourself: When you accomplish a goal, give yourself a reward. Whether it’s a camping trip, a weekend away or simply an iced tea on the patio, everyone likes to have their work appreciated.

    Appreciate yourself readily!

     Give yourself a break sometimes: As entrepreneurs, we can be pretty hard on ourselves. We try to pack so much in, create ridiculously long to-do lists, but it’s not really necessary.

    Always re-evaluate your work plan and adjust it to make sure you get the most important things done.

    I guess the real lesson here is to know where you want to go and how you’re going to get there.

    Always have a plan, but be prepared to adjust it where necessary.

    Of course, if your motivation has gone down because business has slowed down, we have another problem. We’re going to talk about reviving a slow business in the next post.

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