Email Marketing

  • Using Constant Contacts Text-to-Join Feature

    Sadly, this feature will be discontinued in the Spring of 2023.

    The alternative will be the SMS feature.

    With Constant Contacts Text-to-Join, you can quickly and easily grow your email list without having to sign people up manually. What a time saver! It’s a great way to increase leads and subscribers at events or in your place of business!

    With this feature your new subscribers can text the keyword to an auto-generated SMS short code and submit their email address to automatically join a mailing list that you select.

    Place it at your restaurant or store entrance or on your marketing materials. Coaches and speakers can use it while they are presenting and have people sign up immediately so you can stay in touch.

    Watch the video as I saw you how.

    Don’t have a Constant Contact account? As a Certified Solutions Partner I can offer you discounts and even a trial account. Have questions? Reach out to me through our contact page.

    To get updates about marketing and business growth strategies text-to-join my contact list at MarketCoach at 22828.

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  • Social Posting Using Constant Contact

    With Constant Contacts Email Marketing Platform, you can schedule and post to Instagram, Facebook, Twitter, and LinkedIn with just a few clicks. In addition, you can respond to Facebook and Instagram messages, mentions, and comments.

    Watch this quick tutorial video as I explain how you too can use this email platform to schedule and post your social media updates.

    Don’t have a Constant Contact account? As a Certified Solutions Partner I can offer you discounts and even a trial account. Have questions? Reach out to me through our contact page.

    To get updates about marketing and business growth strategies text-to-join my contact list at MarketCoach at 22828.

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  • Email Creation Made Easy by Using Constant Contact

    Sending emails to your customers is a great way to stay in touch with them, but it’s hard to create professional looking email templates for many business owners. That’s why I recommend using the Constant Contact platform.

    Why Constant Contact is the Best Email Marketing Tool for Businesses

    Constant Contact has been a lifesaver for small businesses across the world. The platform helps you create professional emails that you can send to your customers/prospects and they even offer other services on the platform like the ability to share your social media posts. 

    In full transparency, I’ve been a Certified Solutions Partner with Constant Contact since 2016 and personally use it for my own business and my clients. Constant Contact is known as the leader in email marketing solutions, so for me it’s a no-brainer if you’re looking for a user friendly platform for sending emails to your customers!

    The best part is that this platform has changed with the times and offers its users an easy drag and drop editor along with professionally designed templates that you can brand and make your own. 

    Recently, Constant Contact has even added cross device templates so that you can use their mobile app or website to design and schedule your next campaign with ease. Imagine you’ve got everything you need right at your fingertips. So let’s dive a little deeper and look at some of the features. 

    Let’s Talk about the Many Features

    Well I’ve already mentioned the drag-and-drop email editor, social media posting tool (now integrated with Canva!) and customizable mobile responsive email templates but wait there’s so much more:

    • Auto-adjust smart columns for emails
    • Comprehensive image library
    • Up to 2GB hosting for images and documents
    • Intuitive landing page editor
    • List-building tools for websites, social media, and SMS
    • Email list management
    • List segmentation tools
    • Duplicate contact management
    • Social share for emails
    • Social media monitoring and inbox
    • Social analytics and engagement
    • Facebook and Instagram ad management
    • Google Ads tool
    • Real-time campaign tracking
    • Campaign comparison
    • Click-tracking heat map
    • Click segmentation
    • Subject line A/B testing
    • Marketing calendar
    • Email marketing automation
    • eCommerce integration
    • Event marketing
    • Online fundraising tools
    • Custom surveys and polls
    • Coupon creation
    • Client management
    • Multi-user accounts
    • Email integrations with platforms like Shopify, WooCommerce and Eventbrite
    • And the Cherry on the top you can even create a website on the platform!

    Have I got your attention?

    The Benefits

    The Constant Contact software is extremely user-friendly. To create an email it only takes a few simple steps and it’s easy to use. It’s also comprehensive so you’re able to include attachments, links, and videos which help make the email look more professional. The email can also be customized with your branding to make it your own and create your business identity. 

    There are a variety of templates that are available for businesses to use if they don’t want to start from scratch. Each one caters to specific goals and needs such as merchandising ads, birthday autoresponders, and customer loyalty campaigns just to name a few.

    If you’re looking for help with sending emails to your customers, reach out to me.  I’ll show you how easy the software is to use and how comprehensive. Book a complimentary 15 minute strategy session with me at https://strategizeyoursuccess.as.me/letstalkstrategy or reach out to me on our contact page at https://strategizeyoursuccess.com/contact/.

    If you feel like you want to give the platform a go try taking advantage of the FREE trail version below.

    Interested in Trying Constant Contact for FREE?

    Just click on the banner.

    Constant Contact
    *This is a trail version of Constant Contact for up to 100 contacts only.
    Interested in discounts for email plus? Contact me for details.

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  • The Fastest Way to Build a New Email List

    I know a lot of people worry that their email lists are small but small lists can be powerful if you have action takers and a devoted following. Don’t worry no one opens their brand-new email management system and sees thousands of prospects from day one unless they imported them from another list. We all start with a single subscriber, and we grow our list from there. I don’t know about you but I’m grateful for each and everyone that is on our list.

    What you do while your list is growing is critical to your future success. 

    It’s never too early to start promoting

    This is the number one mistake those with a small list make. They believe—wrongly—that there’s no point in promoting to a small list. 

    There are two reasons this is a huge mistake. First, when all you send your list is information, and you never make an offer, you’re training them that there will never be an offer. Then the first time you send out an email promoting a product, they’ll react with annoyance. How dare you try to sell them something?!? But seriously, why wait?

    The second issue with not promoting is that you’re creating a (bad) habit in yourself. Yes, it’s important that you provide value to your subscribers. It’s equally important that your mailing list not be an expensive time-suck. The only way your list will pay its way is if you’re presenting offers on a regular basis. 

    If you find yourself struggling to grow your list, reach out to us! We will work closely with you to develop a strategy to increase your reach. We can also help with email list monitoring and content development.

    Don’t promote too much

    Despite what we just said, it is possible to burn out your list with promotion after promotion. If all you ever send to your subscribers is offers to buy, your unsubscribe rate will skyrocket!

    Instead, set up a system of nurturing your list by providing great value. Teach them to open your emails by striving to always include information they want and need. Share your stories with them. Tell them what you’ve learned. Interact with them. Promotions are necessary, but they’re not the primary way to connect with your list. 

    One of the ways J. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience — if done correctly. (blog.hubspot.com)

    Use segmentation

    Not everyone on your mailing list will benefit from the same information or promotions. Some subscribers may be at the beginning of their journey and just learning about the topics you cover. Others will be more advanced and in need of different advice. Some subscribers will be active buyers and jump on offers quickly. Others may not. 

    By creating segments in your mailing list software, you can provide your subscribers with exactly what they need when they need it. This targeted approach will result in more sales and a happier subscriber base. 

    Whether your list is 10 or 10,000, these strategies will help keep your list profitable, active, and responsive. And a responsive list is one of the most valuable assets businesses have. Take good care of it, and it will take care of you. 

    Want to know what’s more important than a great big mailing list? 

    The relationship you have with your subscribers

    It’s true. You can have 100,000 people on your list, but if they don’t know you, and worse, if they don’t trust you, then that great big list is worth next to nothing. 

    Stay in Touch

    This is likely the biggest mistake new email marketers and coaches make when it comes to their list. Sure, you have great intentions, but somehow sending emails just doesn’t feel so important when you only have a few hundred people on your list. So you procrastinate. 

    Days turn into weeks. Weeks become months. Pretty soon you realize it’s been 187 days since you last sent an email. Yikes! That’s no way to build a relationship. 

    Make it a point to mail your list at least once per month or weekly if you have the time. This way they don’t forget who you are (and why they subscribed in the first place). 

    Always keep their best interests in mind

    Making money is great. According to Adobe, email has an ROI of $40 for every $1 spent. (crazyegg.com) Ultimately, that’s everyone’s goal. But hammering your list with endless offers is not the best way to go about it as I mentioned before. Remember, you’re building a relationship, and that means always asking yourself, “Is this in the best interest of my subscriber?” When you email with a genuine desire to help your reader, it will always be well received. Be a giver and eventually people will trust in your intentions.

    Remember, they need you and your expertise

    Here’s another all-too-common mistake newer list owner’s make: assuming “someone else has already done it/said it/mailed about it.” 

    Which could not be further from the truth, and here’s why: Your subscribers count on you to give them the information they need. They’re looking to you for advice. They need your insight into the right training and coaching programs, which software to buy, what blogs to read. And it doesn’t matter if other businesses are talking about an offer or new product or have developed an eCourse that’s like yours. Because for some people, the message will only make a connection when they hear it from you. 

    The bottom line? As with most things, quality surpasses quantity when it comes to list building. Just because you don’t have thousands of subscribers is no reason to avoid mailing them, and it’s not an excuse for back-burning your products, programs, or training courses.

    Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list. (verticalresponse.com) You can always reach out to us with any questions or advice on building your list. Remember, your subscribers are counting on you. 

    Book a Complimentary 15-Minute Strategy Session and let us help you create the list you always wanted.

    Book Now

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