March, 2013 | Strategize Your Success

How Does Google AdWords Work?

March 26, 2013
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by Wanda Baader

Google AdWords is a pay-per-click advertising system that allows a web publisher to create an ad based on keywords and key phrases. This type of advertising campaign can be an effective method for generating traffic to a website.

Creating an ad with AdWords is fairly easy and doesn’t take much time. Google supplies the users of this service with quite a few tools to help them create the most effective ads possible.

A person can choose to have their ad placed on specific websites or have their ad seen on the right side of the screen on a Google search results page. An ad that is seen on websites will be known as a placement specific ad and a search results ad is known as a keyword targeted ad.

A placement specific ad can be billed in two ways, either for the number of impressions, which is the number of times it is seen by people, or through pay-per-click. All keyword targeted ads are billed in the pay-per-click manner. What this means is that Google only charges the advertiser when someone actually clicks on the ad.

This can really help stretch a small business owner’s advertising budget. Google may display the ad quite a few times, but the advertiser is only charged when the ad catches the attention of someone who clicks on it, and is then directed to the advertiser’s site.

Google allows people to pay up front for their AdWords campaign as well as the option of being billed later. For someone who doesn’t want any unexpected surprises, paying up front and having each click or impression debited from the funds is a great way to stay on budget.

To further help stretch an advertiser’s budget, Google allows the advertiser to set a daily limit on how much money is used. If a person has a budget of $50 for the month they can set those limits within their AdWords account and Google will not let them have more clicks or impressions than their budget allows for that day. This will ensure that they get a small amount of advertising each day.

There are many reports within AdWords that can be used to determine the effectiveness of the ad. An advertiser can easily create a few versions of a similar ad and focus each one on specific keywords to see which ad and which keywords are the most effective for them.

In this way, AdWords can be a very effective tool, as well as a great way to drive traffic to your site. By taking some time to modify their ads and track their results, a business owner can find out exactly which ads bring in the most traffic and the highest profits.

At Strategize Your Success we help women entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning. We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.

March 6, 2013
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by Wanda Baader

Do you know what client attraction is? It’s about making the right client connection with everything you do in your business. Targeting, positioning and figuring out your unique selling proposition are all about attracting the right clients. When there is synergy in your business “client attraction” is like honey in a pot it will attract bees. It happens because you have set up your business so that your ideal client knows exactly what you are conveying and that they are in the right place to get what they are looking for.

So who is your ideal client? Do you know your demographics? You hear people say that everyone is my client. No way! Not everyone wants what you have and not everyone will be attracted to your business or maybe even your personality. The more you can narrow down your “niche” the better it will be for your business. After all what’s the point in advertising to potential clients who are not in your ideal “niche” or “market” it’s a waste of your money and time.

Are you doing everything you can to get prospective clients to feel as if they know you? It’s the old adage of the” know, like and trust” approach in marketing. People feel more comfortable spending their hard earned money with people that they have gotten to know even if it’s through that a company’s marketing efforts. Think about how you buy. Would you prefer to trust a business that has been advertising in your local market since you were a kid or the person that you never heard of? Sometimes creditability comes from something like a media presents or longevity. They can hold a lot of weight with the market.

How about blogging or social media? If you see someone who is consistent in their marketing approach do you feel a certain connection? What if they have lots of followers? Does that provide you with social proof that they must know what they are talking
about? So the same is true for you and your business.

Here’s an example. Recently on Facebook, I asked for a reference for someone who does weed control in my area. I had about 12 suggestions in under an hour. What was I looking for? Someone who was referred to over and over again. Those were the companies I narrowed my inquiries to. There is an old saying “cream rises to the top” and I was looking for the “cream”.

If you put a conscious thought into your client attraction efforts your marketing whether it’s in print or on the web will become a fine tuned selling machine of whatever your company sells or services it provides. If you haven’t a clue as to what you should be doing or you’ve put forth effort without a return then maybe it’s time to get some help. Check out the “Success Blueprint to Client Attraction” course.

Month: March 2013