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Email Marketing

Email Marketing Autoresponder Options

When it comes to email marketing businesses are concerned on whether they should use a single or double opt-in option. Some will say that using a double opt-in makes them lose subscribers – after all, how many people really take the time to click a link to confirm their subscription? That may be a good argument but it’s really a weak one if you think about it.
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10 Ways that Social Media Can Drive Traffic to Your Website

10 Ways that Social Media Can Drive Traffic to Your Website

When you realize that the entire point of social media is to drive traffic to your website, which should be the center of your online marketing world, you start to use social media correctly. Social media is not supposed to be the destination of your followers. No, social media should only be the beginning of a long relationship that involves sharing, interacting, learning, and engaging.
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LinkedIn is a Great Source for Social Networking

LinkedIn is a Great Source for Social Networking

LinkedIn is a specialty social networking site. It’s much more specialized than the others due to the audience it attracts. LinkedIn is specifically for professionals. If you’re looking for a job then it’s a must. However, business owners looking to attract prospects and connect with industry professionals can also utilize LinkedIn in a productive and prosperous way. LinkedIn is a platform that has worked exceptionally well for me to reach my target audience. So let's take a look at this platform a little closer.
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