5 Ways to Combine Your Email Marketing with Social Media

5 Ways to Combine Your Email Marketing with Social Media

Social media presents an opportunity to build your subscriber base with a wide range of different people and cross-promote your business from different traffic sources. If you integrate your social media marketing with your email list, you can harness the power of both of these sources for even more traffic and engagement.
Social Media Sphere
Let Your Social Networks Know

On all of your social networks, let everyone know about your email sign-up page and tell them about the exclusive promotions you’re offering there. Your social media profiles work as a great entry point into your sales funnel. Absolutely any social network can be used to qualify prospects and get them to your sign-up page.

On social networking sites, there are tools that allow users to share content they like. Features such as Facebook’s ‘likes’, Twitter’s ‘re-tweets’, and Pinterest’s ‘repins’ allow people to help spread the word for you. Encourage visitors to share and consider creating a reward system for those who share the most.

 The Facebook Sign-up Tab

On your Facebook page, you can create a custom tab with a sign-up form so that your fans can sign up directly on your page. The best place to put this tab is on one of the visible ‘squares’ just below your cover photo. This is a prime area of Internet real estate that is visible as soon as people arrive on your main cover page.Happy group of finger smileys with speech bubbles

Promoting on Your Blog

Your blog is also part of your social profile. Make sure you’re promoting your email list there prominently. Put something on your blog’s sidebar that’s visible on each post and page so that it gets as much exposure as possible. Consider placing forms at the bottom of each post, or even in your header. Just like in your social networks, make sure that your offer or freebie is mentioned on your blog’s opt-in form.

Getting Subscribers to Social Media

Integrating social media and your email list means sending traffic both ways, so get your list members to connect with you on social media. One way to do this is to add social media buttons to your emails. These are buttons like Facebook’s ‘Like This’ and Twitter’s ‘Tweet This.’ Using these buttons, your readers can share your content or comment on it without leaving the email message.

Some email services, such as AWeber, have social icons for networks like Facebook and Twitter that you can simply drag and drop into your emails. Then people can click on the icon to connect with you on those networks.

One of the best ways to encourage list members to connect with you on social media is by offering exclusive content there. Offer something different in each place so they have a reason to visit you there.

Going Mobile

 An increasing number of people read their emails and socialize online using mobile devices, so make sure that everything is mobile-friendly. Send emails in both text and HTML. Test any templates that you’re using. Make text large and images easy to view with short loading times. Typing on mobiles is difficult so make your opt-in form easy to fill out. Also make sure that your landing pages are optimized for mobile.

The more touch points you have with your audience, the more valuable a relationship you can build with them. This is why it’s essential to communicate with them on as many channels as possible, and to not rely primarily on one platform. It also helps to find out what social networking and other sites your target market is using so that you can focus your email integration and interaction in those places. You should be online wherever your prospects and customers are.

At Strategize Your Success we help women entrepreneurs, coaches and small business owners with online strategic goal setting, marketing and planning.  We know what struggles you face and offer solutions to help make your business THRIVE. Contact us today for a FREE 30 minute Discovery Session.



Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

Comments (3)

  • Sabrina

    Feb 13, 2013

    Great tips! Do you have any examples on what to offer as a freebie for signing up for e-newsletter for Professional Organizers?

  • Wanda Baader

    Feb 13, 2013


    Thanks for your kind comment.

    Freebies have to offer value for someone to want to sign up. A free webinar, podcast, e-book, e-mail autoresponder series or report are some of the offers you could provide. Obviously, keep the offers specific to your niche of organizing. Think about what brings your clients to your site. Is it organizing for the home, office, computer or their time?

    I hope that is helpful.


    • Sabrina

      Feb 14, 2013

      Thanks Wanda, That helps.


Add comment


In this free eBook learn these tips and so much more!
1. How to capture your visitors attention in seconds
2. The right ways to proclaim your expertise 
3. Stopping the leaks that send your traffic off site
Get Your FREE eBook
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.