Blog marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more to check out your latest post.
Blogging for your small business consists of writing about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it can be a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. Nowadays most people combine their blog with their website. If you have them separate make sure that your readers are aware that you have both and refer them to each other.
Blog marketing is something that anyone can do.
Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. This plan should definitely include an idea of who your ideal client is. Narrowing this down from the start will save you time and money. There is no use blogging to a market that is not looking for what you have to offer. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.
So you are probably wondering how you are going to accomplish this blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, great titles, eye candy (great photos) and content. Remember when using photos that you need to have the right to use them because it can get your business in trouble if you don’t. Just because it’s on the internet doesn’t mean you can use them. Play it safe and use a reliable source like rtf123 or Fotolia. Be sure to read their licensing to be clear on how you can re-use these pictures in the future. Some companies will allow you to use them on social media for instance while others don’t. These resources are inexpensive and can make your blogs pop.
You can write your own content or have someone write for you.
Keep in mind that you can write the content yourself but if this is not your gift you can pay someone else to write it for you but be sure that your personality shines through by infusing your voice into the content. Also, be sure that the content is relevant to your followers so that they will want to read it. This will keep them coming back. Also, make sure that the content is written using keywords that work for your market because this will be how new readers will find you on Google and other search engines in the future.
Once you have chosen the type of content that you want to be noted for, and gotten some content and photos published on your blog, you will be ready to get it out there some more. Using social media platforms is a great way to share your blog. Choose the platforms that will attract the type of audience that holds your ideal blog follower. An example, is if you’re a Mompreneur who loves blogging about cooking and crafting then you might find great followers on Pinterest and Facebook.
One of the best compliments you can get is to have a comment.
Another important thing to remember when you are blog marketing is that if anyone leaves you a comment, you should acknowledge it and respond as soon as possible. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.
Blog marketing for your small business is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Be sure to visit our resource page for additional information to help your business. Remember be persistent, consistent and don’t give up.
At Strategize Your Success we help entrepreneurs, small business, coaches and consultants with all their online marketing needs. If we can help you please contact us. We can take the pain out of figuring out how to do things right.