Tips for Using Social Media Marketing in Your Business

Tips for Using Social Media Marketing in Your Business

Tips for Using Social Media Marketing in Your BusinessSocial media marketing is one of the most powerful tools business owners have access to. It allows you to connect with your audience. You can engage and build a community around your business. Business owners can also use it to learn more about their audience so they can better meet their needs.

So let’s take a look what you should be considering when utilizing social media for your business.


Identify Your Purpose and Goals


Why are you using social media and what do you hope to accomplish? There are many different reasons to use social media. You may use it to sell products, to build your opt-in list, or to drive traffic to your landing page. Do you want to generate new leads or build relationships with your existing prospects and clients? Consider both your long-term and short-term goals.


For example, if you want to build your opt-in list with social media marketing, how much do you want to achieve by the end of this month and what are your goals for the next three years? Setting the right goals for you and your business will help you create a social media marketing strategy that’s effective and productive.


Identify Tactics to Support Your Goals


There are different tactics to consider based on your business goals. For example, if you want to drive people to your opt-in page then you may want to hold a contest or sweepstakes that motivates people to sign up (be sure to check social media platform rules). You may also want to create a content marketing strategy specifically for social media that identifies you as an authority and promotes your opt-in offer. Once you’ve identified a tactic that works for your business, create an action plan and timeline.


Identify Your Brand MessageTips for Using Social Media Marketing in Your Business


What message do you want to convey on your social media page(s) and how do you want to communicate it? Keep in mind that your message and brand should support your other branding efforts. However, your approach can be different on social media.


Finally, assess your resources and leverage technology. Identify the tools and technologies that can help you achieve your social media marketing goals. For example, there are services that automatically publish a link to your blog post on all of your social media accounts. There are also plug-ins that can be added to your website or blog that help visitors connect with you on social media. Take advantage of technology it will help you achieve your social media marketing goals and save you time and money.

At Strategize Your Success we help our clients reach their goals with technology so that they can build a stronger and more profitable business. Contact us today if you need help with strategic planning, branding or technology. Also, check out our resources page for additional tips.


Wanda Baader

Wanda Baader is a online marketing expert, trainer, consultant and serial entrepreneur. She enjoys working with fellow entrepreneurs and small business owners who need help with social media, Wordpress website development and online branding.

Comments (10)

  • Denise Banks-Grasedyck

    Feb 12, 2014

    Thanks for some helpful reminders. With so many platforms and ways to connect with your audience instantly, it is good to be reminded that “strategy first”, still applies, if you want to be effective.

    • Wanda Baader

      Feb 12, 2014

      Yes, having a plan of strategy is key. Without it you’re just throwing spaghetti on a wall to see what sticks.

  • Angela Todd

    Feb 12, 2014

    I am on facebook all the time, and thought I knew it! Social media platform rules! Content marketing strategy! You’ve made me see there’s so much more to it, thank you! xx Angela

    • Wanda Baader

      Feb 12, 2014

      Glad it helped Angela.:) Social media can be such a powerful tool when used to its full potential.

  • Wendi Kelly-Life's Little Inspirations

    Feb 12, 2014

    We use Social Media to build relationships, to communicate with like-minded groups and give and receive support, to work with our communities, to market our programs and articles and services… it goes on and on. Thanks for this helpful article.

  • Rachel Christie

    Feb 13, 2014

    I’m in the midst of a complete overhaul of my website, programming and social media strategy. Thank you so much for the informative article!

    • Wanda Baader

      Feb 13, 2014

      Best to your overhaul Rachel. Let me know if you need any help.

  • Elaine Wellman

    Feb 15, 2014

    Great reminders Wanda! I’m amazed at the tremendous relationships I’ve built through Facebook alone (like ours!) I’m sure there’s much more I can do. Can’t wait for your next post.

  • Aly Pain

    Feb 16, 2014

    I have heard these questions before, Wanda, and I am still not clear on the answers on some platforms. I am a FB gal. I get it and that is where I live. I participate in Twitter and LinkedIn, because I have to, but really don’t get them and how to be effective there. Your questions are a reminder to me I have work to do and more clarity to gain on the social media front to really make the most of it. Thanks!

  • Deb Dorchak

    Feb 17, 2014

    Excellent tips, Wanda. As with any other aspect of business, including the business itself, it’s SO important to have clear goals and motivations for using any one tool.

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